Category: News

Dubai, UAE, May 30 2024: Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, proudly presents the highly anticipated launch of the all-new Mitsubishi L200 in the UAE, setting new standards in the pickup truck segment with its blend of performance, technology, and versatility. Mitsubishi L200’s versatility meets the region’s diverse needs, on a spectrum extending from commercial to recreational use.

In a momentous celebration of the new model, Al Habtoor Motors hosted an exclusive launch event, graced by the presence of Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, and Mr. Ravin C.V, the Sales Director, who unveiled the New L200 models. The event was attended by esteemed delegates from Mitsubishi Motors Middle East and Africa FZE, including the new President, Mr. Takami Junya, and the new SVP, Mr. Honda Masamichi, as well as Vice President Walid Rashid, business partners, customers, and key stakeholders, underscoring the significance of this launch.
The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability.
Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, said: “The launch of the All-New L200 marks a significant milestone for Al Habtoor Motors and Mitsubishi Motors as we continue to innovate and redefine the pickup truck segment in the UAE. Our commitment to innovation and excellence is what always drives us to continuously deliver top-tier vehicles that surpass expectations and cater comprehensively to the diverse needs of our valued customers in the UAE. Today’s launch embodies this commitment in its truest form.”

Junya Takami – President of Mitsubishi Motors Middle East and Africa said: “The launch of the all-new Mitsubishi L200 signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness.

Dubai, UAE – May 27, 2024 – In the wake of the recent historic rainfall across the UAE, Al Habtoor Motors and Virgin Radio Dubai 104.4 are changing the lives of residents by awarding 28 new vehicles to those affected by the adverse weather conditions. 

The Mitsubishi Attrage and JAC S3+ cars are being offered to vehicle owners who suffered losses during the recent rains, with the Kris Fade Show calling back entries to award cars each weekday morning at 7:30 am live on-air.

Al Habtoor Motors, a leading name in the automotive industry in the United Arab Emirates, has responded to the recent floods in the country with a compassionate gesture. In alignment with its commitment to supporting the community, Karim Maksoud, Managing Director of Al Habtoor Motors, expressed the company’s dedication to supporting the UAE community, especially in times of need. He stated, “Our donation of 28 cars is a small gesture to help those affected by the recent floods, and we hope it brings some relief and comfort to those who are most affected.”

Virgin Radio Dubai is part of ARN, which operates the largest media brands in the country, with nine multimedia radio stations catering to over 200 nationalities. Mahmoud Al Rasheed, General Manager of ARN, expressed his enthusiasm for the initiative, stating “With over 98% of UAE residents tuning in to radio each week, and millions more following us on social media, we have a unique opportunity to rally support for those in need. We are proud to align with Dubai’s mission of fostering unity among all cultures and supporting everyone who lives in our country.”

The UAE experienced record-breaking rainfall in April, the highest in 75 years, resulting in damage to many vehicles.

Residents of the UAE are encouraged to participate in the initiative by visiting virginradiodubai.com and submitting their entries, especially individuals earning under 10,000 dirhams per month, holding third-party insurance, and providing appropriate documentation to substantiate their vehicle loss. 

The initiative will not only provide relief to affected residents but also contribute to the cleanup efforts by responsibly disposing of old vehicles. The proceeds from these sales will be reinvested to further expand the car giveaway program as part of the ongoing campaign. 

The partnership is a testament to the shared commitment to excellence and passion for the automotive industry

Dubai, UAE, November 23, 2023 – Al Habtoor Motors, the exclusive distributor of Mitsubishi in the UAE, celebrated a significant milestone – a remarkable 40-year partnership with Mitsubishi Motors Corporation at the prestigious Al Habtoor Palace. The event stood as a testament to the shared commitment to excellence and passion for the automotive industry, highlighting collaborative efforts to achieve technological advancements and market innovations.
The celebration was graced by esteemed guests, including Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, and Mr. Karim Maksoud, Managing Director of Al Habtoor Motors. Among the distinguished attendees from Mitsubishi Motors Corporation were Mr. Takao Kato, Representative Executive Officer, President & CEO, along with key figures like Mr. Masatsugu Kurahashi, Division General Manager of the Europe & Middle East, Africa and South Asia division, and Mr. Yutaka Yano, President of Mitsubishi Motors Middle East and Africa FZE. The event was also attended by key partners and loyal customers, adding significance to the celebration.

In his opening speech, Karim Maksoud, Managing Director of Al Habtoor Motors, expressed, “We are not only celebrating four decades of a remarkable partnership, success and collaboration but also looking ahead at the next 40 years and beyond with great anticipation and enthusiasm for the boundless possibilities.”
Mr. Takao Kato, Representative Executive Officer, President & CEO, added, “40 years of partnership is not a small achievement in an automotive industry where trends and technologies are constantly changing. In this journey together, we are stronger than ever, dedicated, customer-centric and driven by excellence.”
“I would like to thank the UAE for providing a dynamic and supportive business environment to our distributor, Al Habtoor Motors and our Mitsubishi Motors brand. The nation’s commitment to progress has pushed us further to innovate and achieve our vision. To ensure continued growth, we embrace a technology-first mindset, positioning ourselves competitively, anticipating and meeting consumer demands and fostering innovation to lead in this ever-evolving landscape.” he added.

To commemorate the partnership and mutual dedication, Mr. Ahmed Khalaf Al Habtoor and Mr. Karim Maksoud presented Mr. Takao Kato with a commemorative 40th-anniversary trophy—a symbolic gesture reflecting the shared journey of success and growth over the years.

DUBAI, 25 JULY 2023 – Al Habtoor Motors, the exclusive distributor of Mitsubishi in the UAE, has opened its newly redesigned main showroom in Deira. As the oldest showroom in its network, this launch marks a significant milestone in Al Habtoor Motors’ journey of excellence. Following the recent major renovation and successful launch of the Sheikh Zayed Road branch, this flagship Deira showroom is in line with Mitsubishi Motors Corporation’s (MMC) Dealer Visual Identity Program.
Designed to reflect MMC’s Dealer Visual Identity Program, the Deira showroom features a captivating ‘Dynamic Slope’ that creates a powerful, dynamic image, bringing customers closer to the Mitsubishi brand. The primary color palette consists of black and grey with striking red accents, enhancing the showroom’s visual appeal.

Spanning across 1168.4 square meters, the Deira showroom boasts two floors, with the ground floor seamlessly connected to the head office. Manned by an experienced and well-trained 11-member sales team, the showroom offers a high-end retail environment to ensure exceptional customer service.

Equipped with state-of-the-art technology and digital tools, the showroom includes the Negotiation TVs that serve as discussion booths, facilitating a seamless and enjoyable customer experience. Located in the heart of Deira, adjacent to two bustling main roads, the showroom provides easy access to customers residing in Sharjah and Dubai. The welcoming reception area features a comfortable lounge and a convenient coffee counter, prioritizing customer satisfaction.

The highlight feature of the showroom is the high visibility of the vehicle display area, complemented by a designated space for showcasing the hero car. Additionally, the showroom houses a dedicated Genuine Parts department and a separate accessories section, ensuring customer convenience.

In terms of customer services, the showroom offers easy access to finance and insurance companies, as well as RTA Department, onsite, for immediate vehicle registration. Furthermore, a dedicated delivery area is available for customers to take delivery of their vehicles.
Aligned with Mitsubishi Motors Corporation’s (MMC) new corporate brand, centered around the tagline “Drive Your Ambition,” the Dealer Visual Identity Program aims to establish a consistent and unified brand identity across all customer touchpoints.

“We are proud to announce the opening of our brand-new showroom in the heart of the city!” said Mr. Karim Adnan Maksoud, Managing Director of Al Habtoor Motors. “The revamped flagship Mitsubishi Showroom in Deira, featuring the signature ‘Dynamic Slope,’ exudes a strong and energetic image. We have designed the showroom to provide an unbeatable customer experience and ensure that our cars shine as the stars of the showroom.”

The prestigious inauguration of the showroom was led by Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, and Mr. Masatsugu Kurahashi, Division General Manager, Europe & Middle East/Africa/South Asia Division, MMC. The event witnessed the presence of Mr. Yutaka Yano, President, Mitsubishi Motors Middle East and Africa.

About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, FUSO, JAC, Bentley, Bugatti, and Pagani in the UAE. It is a part of the Al Habtoor Group, a diversified multi-billion-dirham business conglomerate based in the UAE. The Al Habtoor Group has extensive interests and substantial investments across various sectors, including engineering, real estate, hotels, leasing, education, publication, and automobiles.

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, prefaced a new chapter for the brand’s design direction with the introduction of the fourth generation of the much-anticipated Outlander flagship SUV across its showrooms.

This premium quality seven-seat crossover SUV received a complete design overhaul, improved performance that’s perfect for today’s dynamic environment, and major innovative features which enhance the overall driving experience in more ways than one! Additionally, this safety-centric model comes equipped with various advanced features.

Nearly two decades post its introduction, the Outlander continues to enjoy growing popularity, with over 2.6 million units sold worldwide.

Ravin CV, General Manager Sales at Al Habtoor Motors said, “In the UAE, Mitsubishi Motors customers look for more than just an SUV. They look for luxury, performance, utility, and versatility. The all-new Outlander offers a perfect balance of features and packages, exterior design, and interior styling. This product, with its improved attributes, will expand our customer base.

Al Habtoor Motors, the authorized distributor of Mitsubishi in UAE, won the Platinum Award from Mitsubishi Motors Middle East and Africa for its outstanding parts sales, after-sales service, and customer care.  The award was presented on 24^th May 2022 to Mr Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors by Mr Peter Frangos, GM Aftersales marketing of Mitsubishi Motors Middle East in the presence of the senior management team from Al Habtoor and Mitsubishi.

The Business Excellence Awards program evaluates the distributors in the Middle East and Africa region in multiple business areas like Parts & Service Business Revenue, Business Development Initiatives, Customer Experience, and Operational Excellence. Al Habtoor Motors Aftersales scored a phenomenal 982 points out of 1000 to reach the top position among the Mitsubishi distributors in the Middle East and Africa region.

Over the years, Al Habtoor Motors has continued to build on its success through increased customer care, innovative marketing and excellent after-sales support.

As a client-centric business, Al Habtoor Motors has always focused on providing customers with the best choice of vehicles and high-quality after-sales support through its Parts and Service network across the UAE, highlighting the benefits of using genuine parts.

Al Habtoor Motors implemented several Aftersales initiatives to provide convenience and cost savings to the customers. The Age Based Menu Pricing introduced in March 2021 ensures that the service prices go down when the vehicle age / mileage goes up, which received tremendous response from customers. The Comprehensive Routine Maintenance Contract program introduced several years ago assures customers with peace of mind as there are no surprises while servicing the vehicle’s with cost saving.

The Al Habtoor Motors Service Centers across United Arab Emirates are open ALL SEVEN DAYS of the week providing customer convenience.

These strategic initiatives have helped Mitsubishi customers make the right choices while getting their vehicles serviced/repaired. Overall, they have significantly benefitted from maintaining their vehicles in peak condition, which enhanced their vehicle value. The Platinum Award received from Mitsubishi is a testimony to our customers’ confidence in Al Habtoor Motors Aftersales and we are glad to dedicate the award to our beloved customers, said MK Rajkumar, Director Aftersales & Training.

Al Habtoor Motors Mitsubishi, the sole authorized distributor of Mitsubishi vehicles in UAE since 1983, has been awarded the prestigious ‘Class A’ Certification for Distributor Standards for the year 2019 at the Mitsubishi Motors Middle East and Africa (MMMEA) Conference held last month in Dubai.

The program is designed to improve and enhance overall Distributor and Dealer Performance based on the evaluation of “DS99 Standards

 The custom-built area inside its Sheikh Zayed Road showroom helps visitors to connect with Mitsubishi Motors’ revolutionary Outlander Plug-in Hybrid Electric Vehicle (PHEV)

 Dubai, United Arab Emirates, March 2, 2020: In an effort to support the UAE Vision 2021, Al Habtoor Motors, official distributor of Mitsubishi Motors in the UAE, has launched a dedicated Green Zone at the Sheikh Zayed Road showroom to showcase the unparalleled capabilities of the Outlander PHEV.

A testament to its constant evolution, brilliant engineering and technological innovation the award-winning Outlander PHEV will be displayed at Al Habtoor’s Green Zone along with its charger where showroom visitors will get up close and personal with the world’s best-selling PHEV SUV.

Launched for the first time in the Middle East at the 2019 Dubai International Motor Show, the Outlander PHEV is the immediate solution for the UAE to reduce greenhouse gas without the need for infrastructural changes. The remarkable PHEV technology ensures zero fuel consumption and zero CO₂ emissions during all-electric driving.

“The Outlander PHEV paves the way to a new era of sustainable mobility and the Green Zone is our next step in our commitment to uphold the vision of the UAE government to step up the use of cleaner and sustainable energy.

Three new Mitsubishi SUV models along with a revolutionary concept car revealed at 15^th edition of the Dubai International Motor Show

Dubai, UAE – November 12, 2019: Al Habtoor Motors, the official distributor of Mitsubishi in the UAE, surprised motoring enthusiasts with the regional launch of three new SUV models at the 15th edition of the Dubai International Motor Show. Paving the way for a new era of sustainable mobility, Outlander Plug-in Hybrid Electric Vehicle (PHEV) made its Middle East debut, alongside the 2020 ASX and Montero Sport. The three new models embody the expression of Mitsubishi Motor Corporation’s (MMC) newly introduced global tagline “Drive your Ambition

Dubai, UAE, March 2019:

Al Habtoor Motors the exclusive distributor of Mitsubishi Motors in the UAE, has launched the much awaited all-new 2019 L200 pick-up truck at Habtoor Grand Resort on 4^th March. The exciting unveiling was attended by motoring enthusiasts, members of the media, fleet & business customers and top management of Al Habtoor Motors and representatives from Mitsubishi Motors Middle East and Africa.

Overview

Mitsubishi L200 has been a trusted business partner in the market for around 4 decades. 4.7 million units have been sold across 150 countries since its inception.

The New Mitsubishi L200 has been developed to embody the “Engineered Beyond Tough” key phrase which underlined its creation. Elements making it significantly more competitive include: more powerful styling that incorporates the latest iteration of the Dynamic Shield front design concept and an enhanced 4WD system that delivers improved off-road performance.

Overall, the new model features significant refinements to the durability and reliability required by the commercial customers and to the comfort and ride sought by the private owners.

Powerful “Engineered Beyond Tough