Category: News

Al Habtoor Motors, the official dealer of Mitsubishi in the UAE, recently launched the much awaited  all-new L200 pick-up in the Mitsubishi Showroom at Sheikh Zayed Road on 20^th May 2015.

The Double and Single Cab versions of the new L200 were unveiled by Mr. Karl Hamer, Managing Director Al Habtoor Motors in the presence of guests and senior management.

A stylish show of strength, the all new L200 packs more power, agile handling and a new level of comfort in an entirely new class of vehicle.

The all new Mitsubishi L200 is all truck in its build and all car in the comfort it offers. Featuring class-leading space and leg room, the L200 Double Cab offers a pleasurable journey. From the luxurious new front seats and high-quality rear seats to the convenient amenities and quiet, insulated ride, the L200 makes travelling a joy for all occupants.

Built for maximum stability and traction, its rugged frame contributes to solid handling and its body is aerodynamically contoured for stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the driver in touch with surface conditions to stay in firm control.

A unique feature of the new L200 is that the driver can switch from smooth 2WD (2H) highway performance to rugged 4WD (4H) traction while driving at up to 100km/h. The driver can transfer torque to all four wheels with a flick of the drive mode selector dial in the 4H mode or by entering the 4L mode, which provides lower gear ratios and higher torque for slower speed driving in rough terrain.

The L200’s rugged suspension features double wishbones with coil springs and a stabilizer bar in front, plus no-nonsense above-the-axle leaf springs in the rear for outstanding traction. The ride is stable and comfortable for all occupants. The body is extremely sturdy and lightweight, thanks to the generous use of high tensile strength steel plates that also contribute to a high level of collision safety.

The new L200 is streamlined based on advanced computer simulation to slip through the wind with a class-leading wind drag coefficient that lowers noise and raises fuel efficiency while enhancing both acceleration and handling stability.

The New muscular L200 is built strong to handle brutal work conditions and thanks to its reinforced cargo bed offering generous storage space, it makes a perfect pick-up for demanding work scenarios. Apart from hard work on weekdays, the L200 is built tough for weekend adventures both on and off the road.

When it comes to power, the new L200 comes in Petrol and Diesel versions. Its 2.5-liter 16-valve Intercooled Turbocharged DOHC Common Rail DI-D High Power turbocharged diesel engine, includes, three models with intercoolers, that deliver a spirited response. Their common rail direct injection system optimizes fuel dispersion for peak efficiency, low emissions and power on demand.

The DOHC 16-valve layout features dual overhead camshafts and 16 cylinder valves that deliver extremely high performance by optimizing fuel intake, combustion and exhaust.

The petrol version 2.4-liter 16-valve MPI SOHC petrol engine supplies more than ample horsepower and torque with low noise and vibration

To enjoy driving ease without sacrificing sportiness, the L200 comes with a smooth-shifting 5-speed automatic transmission. Its Sports Mode lets the driver shift up or down with a flick of the lever for sporty, manual-like driving pleasure.

And for a feeling of total control that many enthusiasts demand, the L200 also comes with a 5-speed manual transmission. Its solid stick shift provides smooth, sure operation that inspires confidence and intuitively coaxes out maximum performance.

Speaking during the launch Mr. Joe Rogan, Director of Sales, Al Habtoor Motors added “The arrival of the all-new L200 in the UAE is a highly anticipated one.  It is one of the highest selling pick-ups used mainly for commercial use. We will be launching this workhorse in Abu Dhabi on 25th May 2015 and subsequently in 9 other showrooms across the UAE.”

In keeping with its commitment to offer its Mitsubishi customers a superlative vehicle buying experience and in line with its vision to expand its presence in the United Arab Emirates, Al Habtoor Motors recently opened one of the world’s largest Mitsubishi showroom in Mussafah, Abu Dhabi.

The 100 Million Dirham investment which features a three-storied, state of the art showroom complex spanning a total area of 200,000 sq/ft, was launched in the presence of Mr. Sultan Al Habtoor, President of Al Habtoor Motors, Mr. Ahmed Al Habtoor, CEO of Al Habtoor Motors, Mr. Hiroshi Harunari, Executive Vice President, MMC and senior management of Al Habtoor Motors on 5th November 2014 Mr. Sultan Al Habtoor presented an honorary trophy to Mr. Hiroshi Harunari as a symbol of a long- standing and respected relationship as they both unveiled the plaque, thereby marking the launch of the facility.

“We have launched the most ambitious and aggressive expansion plan that aims to enhance the stature of Mitsubishi in the UAE. Mussafah has experienced an exponential growth both as an industrial as well as a residential hub of Abu Dhabi. The growing city offers an immense potential as there’s an increased demand for quality commercial and passenger vehicles. Foreseeing the growth opportunity for Mitsubishi, we decided to invest in long term growth.

We have also invested a whopping 40 million Dirhams in a brand new 3S (Vehicle sales, Service, Parts & Body shop) Mitsubishi facility in Al Ain. This facility will span across a massive area of 77,350 sq/ft and is estimated to be launched in December 2014.” said an enthusiastic Karl Hamer, Managing Director of Al Habtoor Motors.

While Mitsubishi commercial vehicles are showcased on the top floor, the first floor features the offices and the pre-approved vehicles segment of Al Habtoor Motors along with the service and parts section on the ground floor. The showroom reflects Mitsubishi’s winning spirit and features large display areas for the entire range of Mitsubishi vehicles. The showroom design focuses on sporty elegance and customer convenience. Al Habtoor Motors has constantly strived to offer its clients some of the finest automobiles backed by efficient after sales service, which is why the Mitsubishi showroom also features a separate service and parts section in the same facility.

“Here in the UAE, Mitsubishi and Al Habtoor Motors continue to share decades long relationship of success and trust. Together, we share a rather special relationship with the people of the UAE. Driven by professionalism, quality and the highest standards of customer service, Al Habtoor Motors has set high standards for the industry’s benchmark. As the company grows from strength to strength, more expansions are underway to add up to the existing showrooms and parts & service facilities.

Al Habtoor Motors showcased an impressive line-up of the latest vehicles from Mitsubishi at the 12th Sharjah International Automobile Show. The 4-day event took place at Expo Centre Sharjah from 26^th to 29^th November 2014.

The biennial automobile exhibition showcases the latest on car models, offers, automotive services, commercial vehicles, automotive accessories and more. Year after year, the show continues to boast a growing participation and viewership, bringing together the biggest and the most famous automotive brands from around the world. The show includes various features and segments such as on-site car demos, classic cars display, motorcycles display, customized luxurious cars and more.

The Mitsubishi stand featured the entire line-up of Pajero Platinum Edition, Pajero, ASX, Outlander, Lancer EX, Attrage and Mirage. The star highlight at the stand was the launch of the much awaited 2015 Mitsubishi Pajero. Featuring a new front bumper, front guards, side steps and rear deflector, chrome radiator grille, door handles and mirrors, plus privacy glass, the 2015 Pajero rolls on sturdy 18-inch alloy wheels. High intensity discharge headlamps and front LED daytime running lights now come as standard to help improve visibility. Even after decades of success, the Mitsubishi Pajero continues to be one of the most popular SUVs in the UAE.

“This year we had an incredible presence with three separate stands, each showcasing a separate product launch. The introduction of the much awaited 2015 Pajero created great interest amongst the Mitsubishi  fans. The JAC S3 SUV was quite a hit with the young audience while the J4 was a clear stunner during the launch. Chery Arrizo 7’s debut created a big buzz at the Chery stand. Overall, we are excited with the response and feedback from the motoring aficionados in the UAE and foresee great growth opportunities in both fleet as well as individual ownership categories.” said Mr. Joe Rogan, Sales Director of Al Habtoor Motors.

In keeping with its secular spirit, Al Habtoor Motors one of the leading names in automotive business in the UAE joined hands with Dubai Orthodox Church in celebrating the Harvest Festival. The special celebration took place at the Dubai Orthodox Church premises on 25th October 2013.

The Harvest Festival is a timely reminder to all Christians of all the good things God gives them. This year’s event was attended by 25,000 people from all over UAE who came to enjoy a fun filled evening, which included various cultural programs, games, traditional food stalls and auctions.

As a key family business in the UAE, Al Habtoor Motors has been a keen supporter of the festivals celebrated by people belonging to different cultures and religion.

“Al Habtoor Motors is proud to be associated with events like the Harvest Festival. We are a multicultural people driven organization and we constantly support events that bring people together. We owe our success to all the families in the UAE. For Al Habtoor Motors, the idea of one world is of great importance and we treat every religion’s celebration like our own.” said Ms. Mersedeh Mahdi, Marketing Director of Al Habtoor Motors.

Al Habtoor Motors, the World’s No. 1 Mitsubishi dealer, marked its presence at Dubai International Motor Show – the region’s biggest motor show with host of new models from Mitsubishi. The five day high octane event is the MEASA region’s only interactive showcase which attracted the who’s who of the global automotive community and featured the world’s leading names in the automobile industry. For Al Habtoor Motors, the Dubai International Motor Show has always been an ideal venue to introduce the latest Mitsubishi models.

As the exclusive distributor for Mitsubishi Motors in the UAE, Al Habtoor Motors exhibited its entire range of passenger vehicles including the Mirage, new Outlander 2014 and the Mitsubishi Attrage which is slated to be launched later during the year.

The Attrage is Mitsubishi’s next-generation global subcompact sedan that is going be launched for the first time in the UAE. It is powered by a 1.2 liter MIVEC engine with 80 PS and 106 N-m torque, plus a low 915 kg kerb weight for an impressive 21 km per litre economy. The Attrage comes with either a five-speed manual (on the base GL variant) or an INVECS-III CVT transmission.

“We are also looking forward to launch the all new Mitsubishi Attrage 2014, which will be available in all Al Habtoor Motors-Mitsubishi showrooms in the future. The all new Mitsubishi Attrage 2014 is a completely new model in Mitsubishi product line and is suitable to the needs of eco-friendly consumers who want to minimize environmental impact while maximizing driving exhilaration. Compact, spacious and stylish, it delivers splendid cost performance and class-leading fuel efficiency without compromising on power, comfort and passenger protection. It is the right car of our times!

WINNER WINS A VACATION TO A DESTINATION OF HIS CHOICE! 

In keeping with its commitment to offer customers a superlative motoring experience Al Habtoor Motors held a special promotion for its Mitsubishi Pajero customers.

Customers who bought Routine Maintenance Contracts for their Mitsubishi Pajero got the chance to win a fabulous vacation worth AED 50,000 to any destination of their choice.

Priced at AED 4,999 for the Pajero 3.5 litre, AED 5,050 for Pajero Sport 3.5 litre and AED 5,100 for Pajero 3.8 litre models, the Routine Maintenance Contract encourages customers to use only Mitsubishi Genuine Parts and undertake automotive care for their Mitsubishi vehicles with Genuine Service thus avoiding the risk of non guaranteed service and repair by unauthorized service centers.

“People must buy service contracts as it gives them peace of mind and additional benefits such as easy warranty claims if and when needed, lot of savings and additional trade in value for the vehicle, to name a few. Over all, the maintenance contract protects the investment of the customer by ensuring their Mitsubishi vehicles get the specialist care at competitive prices that only a Mitsubishi genuine service provider can deliver. Furthermore, Mitsubishi genuine parts and accessories are designed, engineered and manufactured to ensure perfect fit and optimal performance – first time, every time.