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Category: News

Mitsubishi Al Habtoor Motors launches the all-new Eclipse Cross across its showrooms in the UAE

Ready to be test driven, the new SUV offers a stimulating design along with confidence-inspiring driving and technology

The all-new 2018 Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling, technology and driving confidence. It joins the formidable line-up of the other popular Mitsubishi SUVs like the legendary Pajero, Montero Sport, Outlander and the ASX.

The Eclipse Cross contains many all-new features including a 1.5-liter direct-injection turbo- engine, Keyless Operation, Power-sliding Panoramic roof, Electric Parking brake, Head-Up Display (HUD), Forward Collision Mitigation System (FCM), Blind Spot warning and Lane Departure warning.

A test drive was recently held at Dubai Autodrome for members of the motoring media, exclusive guests and automobile enthusiasts who put the all-new 2018 Eclipse Cross through its paces.

“The 2018 Eclipse Cross is an all-new product offering in one of the popular motoring segments in the UAE and with the addition of the Eclipse Cross, Mitsubishi is well positioned to race ahead in the SUV segment.,

Al Habtoor Motors launches Mitsubishi’s new brilliantly designed compact SUV crossover at the largest Motor Show in the MENA Region

Al Habtoor Motors, Mitsubishi’s official distributor in the UAE unveiled Mitsubishi Eclipse Cross – the much awaited compact crossover during this year’s Dubai Motor Show which took place from 14th to 18th November 2017. The highly-anticipated biennial motoring event in the Middle East featured more than 150 automotive manufacturers from around the world. The five day event was attended by over 108,000 visitors from over 77 countries.

Located in Hall No. 3, Al Habtoor Motors’ Stand No. 300 attracted the attention of the motoring aficionados with Mitsubishi’s new entrant. Dynamic, innovative and distinctive, the all new Mitsubishi Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling and performance. Powered by a direct-injection downsize turbo engine that provides superior fuel efficiency and rich torque, equivalent to a 2.4L engine. Boasting a S-AWC (Super All Wheel Control) system and high rigid body, the new compact SUV is built for rough roads and other challenging conditions while letting drivers stay in confident control with agility and quick response. The Eclipse Cross promises a new realm of driving pleasure.  The Eclipse Cross will be available in the UAE from the beginning of 2018.

Al Habtoor Motors Mitsubishi stand also had the other popular Mitsubishi SUVs like the legendary Pajero 3.8 & 3.5 versions, Outlander, ASX and Montero Sport. Additionally, the popular Mitsubishi cars like the Lancer GT & EX, Mirage and Attrage were on display at the stand.

“With the launch of the all-new Mitsubishi Eclipse Cross we will be offering our customers in the UAE a new compact SUV in our lineup.  After the successful debut at Geneva International Motor Show 2017, the new Eclipse Cross made its first appearance in the Middle East region at Dubai Motor Show 2017. We are not only thrilled to bring new vehicle to the market, but also were equally eager to meet the motoring aficionados, got direct feedback on the other Mitsubishi models and explored the new growth opportunities.” said Mr. Geoff Dowding – COO Al Habtoor Motors.

“Eclipse Cross has inherited 100 years of Mitsubishi’s experience while being the first of an all- new generation of Mitsubishi automobiles that will be rolled out over the coming years. Within the global context of our Alliance, we will reinforce the position of Mitsubishi as a premier SUV and Electric vehicle manufacturer to contribute towards the development of this alliance.” said Mr. Masahiko Takahashi – President Mitsubishi Motors Middle East & Africa.

Al Habtoor Motors Mitsubishi awarded the best value for money car brand at The Filipino Times Awards 2017

Al Habtoor Motors Mitsubishi has earned yet another prestigious accolade as the popular Japanese vehicle brand has been awarded the “Best Value for Money” car brand by Filipino Times.

Voted by the Filipino community in the UAE, the award was received by C. V. Ravin, General Manager, Al Habtoor Motors Mitsubishi during the annual event that was held at JW Marriot Marquis, Business Bay on 11th August 2017.

Speaking about the award C. V. Ravin added “We at Al Habtoor Motors have always strived to offer our customers with the best value for their money. Mitsubishi vehicles are renowned for their reliability and ease of maintenance.”

The Filipino Times Awards is an annual gathering of the who’s who of UAE’s Filipino community in a glitterati red-carpet event in honour of exemplary Filipinos and in recognition of top brands which Filipinos love.

Al Habtoor Motors Mitsubishi was nominated in the Brand Category and was voted to victory by the public after being shortlisted.

Al Habtoor Motors joins hands with Dubai Economy to launch ‘Consumer Happiness Counters’

Al Habtoor Motors, in co-operation with the Dubai Economy, has opened ‘Consumer Happiness Counter’ at the Mitsubishi showroom on Sheikh Zayed Road. The initiative is meant to provide an improved buying experience and as an outlet for customers to have their concerns and grievances addressed quickly and efficiently.

Al Habtoor Motors’ Dubai showrooms and workshops for Bentley, Bugatti, Mclaren, FUSO, Chery and JAC, in addition to Mitsubishi, will all have the Consumer Happiness Counters.

The Counters form part of the larger initiative of Al Habtoor Motors as well as Dubai Economy’s strategic goal to improve customer care across the emirate.

Abdullatif Al Marzouqi, Senior Manager of Consumer Awareness at Dubai Economy as well as representatives from Al Habtoor Motors, including Mr. Anan Nimer after Sales Director, Mr. Ravin CV- Mitsubishi Sales General Manager and Ms. Sujata Dutta- Mitsubishi CRM General Manager attended the opening of the Consumer Happiness Counter at Mitsubishi showroom.

Ms. Sujata Dutta, General Manager – CRM at Al Habtoor Motors, said: “Al Habtoor Motors is happy to participate in this initiative with the Dubai Economy. Customer care is fundamental to our business and we are constantly trying to improve ourselves on this front. It was with this intention that we launched ‘Miles of Smiles’ initiative two years ago, which is based on the five pillars of valuing customer relationship, safety, investment, time and feedback. It is our company philosophy to ensure that we provide our customers with the best products and services that will guarantee a high level of satisfaction in their motoring experience.

Al Habtoor Motors rewards 10 Mitsubishi customers of “Pick your deal” Ramadan Promotion with Lancer EX Cars

Al Habtoor Motors, Mitsubishi’s official dealer in the UAE, announced the names of the ten winners of its Ramadan Promotion who won Lancer EX cars. They include Sultan Murshed Esmaeel Alastad, Ramy Mohamed Tawadros Badros, Tapas K. Roychowdhory, Rana Caye Garces, Mohamed Reda Saad Zaghlool, Raymond Scholly Michelle, Mahmoud Amir Elsaid Elbana,  Sharaf Mohamed Shafik, Afroze Ahmed and  Amal Joseph Athirakulangara.

 

An elated Sharaf Mohamed Shafik commented, “Al Habtoor Motors has offered me the best value during the holy month. I was out shopping for my favourite Pajero and now I have a Lancer EX which my wife likes a lot. We now have two vehicles in the family for the price of one.”

 

Apart from the great value, Al Habtoor Motors Ramadan promotion offered Mitsubishi customers greater savings on the prices of the entire fleet of Mitsubishi passenger cars.  The “Pick your deal” promotion has garnered such an immense interest amongst customers that it has been extended due to the popular demand.

 

Mitsubishi passenger cars continue to be offered with added convenience like 4 months/120 days deferred payment and other benefits which include Zero Deposit, Free Insurance, Free 5 Years/100,000 Km Warranty, Free Service up to 50,000 km and Free Llumar Tinting & ScotchgardTM Upholstery Protection.

“Ramadan is always a special time and this year Al Habtoor Motors has made it a very rewarding one. Winning a Lancer EX car has made my decision to go for the Montero Sport a very special one.”, added another proud winner Amal Joseph.

 

 

Mitsubishi Pajero – King of the Road for 35 years

Over the past three and half decades, one SUV has seen growing popularity in the automotive sector, particularly in the SUV category – The Mitsubishi Pajero. The rugged, stylish and dependable Pajero was brought to the UAE by Al Habtoor Motors, the official dealer of Mitsubishi.
The first Pajero prototype was unveiled at the Tokyo Motor Show in November 1973. The Pajero II prototype followed in 1978, five years later. Mitsubishi’s aim was to create more of a recreational vehicle, not just an SUV. In January 1983, the first Pajero made its debut at the Paris Dakar Rally, taking first place in 1985. To date, the Pajero is the most successful vehicle in the Dakar Rally (winning its class 7 out of the last 10 races, and 15 of the full 32 races)
For years, the Mitsubishi Pajero has ranked high in  the world rally scene – be it the Italain Baja, UAE Desert Challenge, Tunisia Rally, Por Las Pampas, Morocco Rally or the Granada-Dakar.
The Pajero enjoys a large fan following and has been highly successful in the UAE. Indeed, its iconic image, rally heritage as well as its robust performance and an array of advanced active & passive safety technologies have made it the most preferred 4WD in this region.   Over the decades, the Pajero has become the Best Value Japanese SUV and the Preferred Family Vehicle in the UAE. Today it is an embodiment of ultimate pride, quality, reliability and safety.
Apart from low maintenance and a smooth drive, the Pajero also boasts the best residual value in its class making it a great investment. Today, with three and a half decades of trust there are over  100,000 satisfied Pajero customers in the UAE.
Featuring a new front bumper, front guards, side steps and rear deflector, chrome radiator grille, door handles and mirrors, plus privacy glass, the 2016 Pajero rolls on sturdy 18-inch alloy wheels. High intensity discharge headlamps and front LED daytime running lights now come as standard to help improve visibility.
The 2016 Pajero comes with two engine choices – a 3.5 litre V6 that churns out 186 horsepower and a larger 3.8 litre V6 that whips out 246 horsepower and boasts a top speed of 200 km/h. While a 4 speed automatic transmission is what the 3.5 litre variant receives, a 5 speed automatic transmission makes its way into the beefier 3.8 litre variant.

Al Habtoor Motors launches a multi faceted Mitsubishi showroom complex in Al Ain!

The new state-of-the-art complex features Mitsubishi passenger vehicles and hosts a dedicated After-sales facility  for both, passenger and commercial vehicles. 

To meet the growing demand of Mitsubishi customers in Al Ain, Al Habtoor Motors has launched its latest state-of-the-art Mitsubishi showroom and After-sales complex.  The launch of the new facility coincides with Al Habtoor Motors’  vision to expand its presence in the United Arab Emirates, especially in the Emirate of Abu Dhabi. Recently, Al Habtoor Motors commissioned the world’s largest Mitsubishi showroom spanning a built up area of 235,000-square-foot in Mussafah, Abu Dhabi.

With addition of the new 121,169-square-foot facility in the industrial hub of Al Ain, Al Habtoor Motors plans to cover all bases in the Abu Dhabi market.

The new Mitsubishi complex was launched in the presence of Mr. Ahmed Al Habtoor, CEO of Al Habtoor Motors, , Senior management of Al Habtoor Motors and Mr. Toshiaki Nomura, President – MMMEA FZE.

Speaking of the new showroom and After-sales complex, Mr. Joe Rogan, Sales Director of Al Habtoor Motors added “This new state-of-the-art complex reflects our dedication and commitment to our existing and our prospective customers. Al Ain is one of the important cities in Abu Dhabi and this evergreen garden city has experienced a steady growth both as an industrial and a residential hub. There’s always a great demand for quality commercial and passenger vehicles. We are ensuring to bring a quality motoring and ownership experience to the resident of Al Ain.”

The new multi-storied showroom complex features a basement, ground floor and mezzanine. While the basement features covered parking area for hundred cars, the ground floor features Mitsubishi passenger vehicles showroom, an After-sales area featuring spare parts center and separate service facilities for passenger and commercial vehicles.

The showroom reflects Mitsubishi’s winning spirit and features large display areas for the entire range of Mitsubishi vehicles. The showroom design focuses on sporty elegance and customer convenience. Al Habtoor Motors has constantly strived to offer its clients some for the finest automobiles backed by efficient After-sales service, which is why, the Mitsubishi showroom also features a separate service and parts section under one roof.

“We have a very special relationship with the people of the UAE. Al Habtoor Motors and Mitsubishi continue to share a unique and decades long partnership of trust and success. We are both driven by professionalism, quality and high standards of customer service. We love challenges and we keep challenging our own achievements. This has helped us to reach new frontiers as we continue to expand our network.

Al Habtoor Motors in for a stellar presence at the largest Motor Show in the MENA Region

AL HABTOOR MOTORS stands unveils the latest from six different brands.

 

Al Habtoor Motors, one of the leading dealers of some of the world’s most coveted brands in the UAE captured the attention of motoring enthusiasts with an impressive line-up of the newest models at six of its stands.   This year’s Dubai International Motor Show showcased the latest in car designs, driving technology, tuning tips and custom gear at the largest edition of MENA’s most influential automotive event.

 

As the world’s No. 1 dealer of Mitsubishi Vehicles, Al Habtoor Motors Mitsubishi stand (Hall No. 3, Stand No. 300) hosted the UAE launch of Outlander 2016 from the Mitsubishi line-up. Loaded with great looks, remarkable fuel efficiency, lots of standard features and over 100 improvements the 2016 Mitsubishi Outlander crossover is Mitsubishi’s most advanced CUV. The Mitsubishi Stand also showcased some of the popular models in the line-up  which included the legendary Pajero, Lancer EX, Attrage, Mirage and ASX.

Priding itself of yet another first, Al Habtoor Motors has a special stand for FUSO & Mitsubishi LCVs to celebrate their success as the market leaders in the UAE and announce their appointment for the KSA market. The Stand (No: 725) featured the Canter Van and the L200 pick-up. Built tough to transport people and cargo, the Canter Van is renowned for its unrivalled capacity, comfort and user friendliness. The new L200 offers the versatility to match any lifestyle along with the toughness and strength to deliver in the widest variety of situations on-road or off-road.

“Mitsubishi’s star launch, the Outlander 2016 is sure to garner a huge fan following. Also, in the heavyweight category, we have the new versatile L200 and Canter van. Both have etched their place not only in the UAE, but also around the world. We are equally excited to meet the motoring aficionados, get direct feedback from the visitors and foresee immense opportunities to grow.” said Mr. Joe Rogan, Director of Prestige Division and Sales Director of Al Habtoor Motors.

The new Montero Sport launched in the UAE Al Habtoor Motors expands Mitsubishi's SUV range in the UAE with the new addition of the Montero Sport.

Mitsubishi, one of the top Japanese automaker answers the needs of adventure seekers and active families with a new sports utility vehicle that’s slated to be a game changer in its category – The All-new Montero Sport, The Best Value Fully Loaded Japanese SUV in the market.
Al Habtoor Motors, the official dealer of Mitsubishi in the UAE unveiled the all-new Montero Sport to specially invited audience at a Dubai Desert Conservation Reserve, where the invitees test drove the Montero Sport over the challenging terrain to gain in-depth understanding of the new class leading SUV.
The all-new Montero Sport is a new-generation mid-size SUV developed to a “Stylish & Comfortable Off-road SUV” concept. A full-feature off-road SUV that brings with it a refined and high-quality exterior design, high-quality vehicle performance and a comfortable interior, environmental performance on a par with the best in its class, and a comprehensive advanced safety features.
When it come to looks, the all-new Montero Sport uses MMC’s new “Dynamic Shield” front face design concept. The high-quality stylish design uses both sporty and dynamic elements to set it apart from conventional cross-country SUVs. The interior uses a high console proportion dashboard, as befits a larger SUV, while dynamically styled silver-finish ornamentation and sculpted seats add to its luxurious feel.
Powered by a robust 3.0-liter V6 MIVEC engine, the Montero Sport boasts a 8-speed automatic transmission for a smoother, more luxurious ride and improved fuel efficiency. The cruise control and sporty paddle shifters which lets driver to shift gears with a press, without removing their hand from the steering wheel adds to the driving comfort.
The all-new Montero Sport comes with a very comprehensive active and passive safety features. MMC’s own RISE*3 impact safety body design and a total of seven SRS airbags provide occupants with outstanding passive safety.
Active safety features include Forward Collision Mitigation system (FCM), the Blind Spot Warning system (BSW, a first in a Mitsubishi model) and the Ultrasonic misacceleration Mitigation System (UMS). In addition the all-new Montero Sport is fitted with many advanced features which go well beyond what normally found in this class such as an electric parking brake (first on a Mitsubishi model), a Multi-around Monitor and fully automatic climate control allowing different temperatures to be set for driver and front seat passenger.
The all-new Monetro Sport uses a further-evolved version of MMC’s own Super-Select 4WD-II four-wheel drive system. This is complemented by the new Off-road Mode (first on a Mitsubishi model), which gives even better all-terrain performance and stability as the road surface requires, and by Hill Descent Control (first on a Mitsubishi model). Pressing the HDC mode selector activates HDC, which automatically applies the brakes to maintain your current speed when travelling downhill at 2 ~ 20km/h. This lets you concentrate on steering and travel downhill with greater safety without having to manually apply the brakes.
Handling is stable and accurate on and off road, in all kinds of weather and driving conditions, thanks to selectable 2WD and 4WD modes, an OFF ROAD MODE, intelligent assistance in challenging conditions, an advanced suspension and outstanding all-around clearance.
Using the drive mode selector dial, the driver can switch between 2WD (2H) and 4WD (4H, 4HLc) with shift-on-the-fly convenience at up to 100km/h. When the going gets rough, lock the center differential by entering the 4HLc setting for rugged terrain or the 4LLc setting for inclines, mud and sand.
Furthermore, Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels.
Adding to its manoeuvrability, the Montero Sport offers a class-leading 5.6m turning radius, which is surprisingly small for a vehicle of this size, making it especially easy to park and drive.
On the outside, the sophisticated LED headlamps and daytime running lights contribute to an appealing, high-quality personality. The Montero Sport’s dynamic LED rear combination lamps boldly proclaim this is no ordinary SUV.
The prices of the all-new Montero Sport start from AED 89,900 for baseline to AED 107,900 for the fully loaded premium highline.

Al Habtoor Motors opens Technical & Training Center

The new center ensures enhanced technical product knowledge for both AHM employees as well as its customers.
In keeping with its vision and mission to build on its continued success and ongoing business growth, Al Habtoor Motors has always focused on shaping a fully qualified team to handle the operations. As part of its ongoing efforts to ensure all employees get the latest technical updates, Al Habtoor Motors has opened a new Technical & Training Center housing better facilities in terms of space and equipment for delivering complete training to AHM employees.
The new center also aims to update and train Fleet Users to ensure their vehicles run in the most efficient and economical way, as AHM customers are business partners and not just customers.
The employees and fleet users will be trained in TRIO business satisfactory link – The Customer: by providing best solutions to his/her satisfaction, The Company: by achieving the targets set by Chairman, and The Employees: by ensuring they work with passion and motivation to be the best in class.
The Technical & Training Center meets the training needs of various department. It further senses and analyses the employee’s needs and delivers training accordingly.
“The newly hired  employees will be trained on vehicle specifications to enable them to be skilled enough to understand new products launched in the market for better presentation of the vehicles features and offer better after sales benefits to customers.”, said Dr. Saleh El Chouli, Director, Technical & Training.
The service centers’ technicians  will be updated on new technologies applied to new models and existing vehicles, enabling them to maintain and repair vehicles professionally (Do it right the first time) for better customer satisfaction.
Al Habtoor Motors aims to be one of the leaders in introducing new training programs for spare parts department employees. The new center will conduct a special program (Parts Components) during which parts employees will have a better understanding of construction, function and failure of spare parts they are dealing with.
Service advisors will be given ongoing training to ensure  new product knowledge for handling customers and answering all their enquiries.
Customer Relation Management Employees’ training focuses  on new product features thereby enabling the CRM team to build data base required for improving customer satisfaction.
Al Habtoor Motors understands the initial cost of a vehicle is important, but not as important as its running cost. Keeping this in mind and considering its customers as its business partners, AHM is keen to assist them running their fleet of vehicles in most efficient, safe and economical way. The new center trains their drivers on a program called (Daily inspection, safety and eco drive). By training their foremen, supervisors and technicians, ensures efficient maintenance the customer’s fleet of vehicles. The new center’s technical library is at their disposal and in return Al Habtoor Motors gains customer loyalty by providing best solutions.
Furthermore, being one of the most well equipped training centers in the region, the new Al Habtoor Motors Technical & Training Center aims to host regional training programs for different automobile brands Al Habtoor Motors represents like Mitsubishi, FUSO, JAC, Chery, Bentley, Bugatti and McLaren.
The new training center is committed to answer employees’ and customers’ technical inquiries, and delivers its expertise and provides a technical library for strengthening the partnership with customers.
Al Habtoor Motors believes in promotion from within, and by efficiently training employees, they can build a highly skilled team who have the passion to contribute to company growth.
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