Unmatched Performance, Power, and Safety. Al Habtoor Motors and Mitsubishi Motors Middle East & Africa launch the All-New Mitsubishi L200 in Dubai, UAE

May 30, 2024

Dubai, UAE, May 30 2024: Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, proudly presents the highly anticipated launch of the all-new Mitsubishi L200 in the UAE, setting new standards in the pickup truck segment with its blend of performance, technology, and versatility. Mitsubishi L200’s versatility meets the region’s diverse needs, on a spectrum extending from commercial to recreational use.

In a momentous celebration of the new model, Al Habtoor Motors hosted an exclusive launch event, graced by the presence of Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, and Mr. Ravin C.V, the Sales Director, who unveiled the New L200 models. The event was attended by esteemed delegates from Mitsubishi Motors Middle East and Africa FZE, including the new President, Mr. Takami Junya, and the new SVP, Mr. Honda Masamichi, as well as Vice President Walid Rashid, business partners, customers, and key stakeholders, underscoring the significance of this launch.
The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability.
Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, said: “The launch of the All-New L200 marks a significant milestone for Al Habtoor Motors and Mitsubishi Motors as we continue to innovate and redefine the pickup truck segment in the UAE. Our commitment to innovation and excellence is what always drives us to continuously deliver top-tier vehicles that surpass expectations and cater comprehensively to the diverse needs of our valued customers in the UAE. Today’s launch embodies this commitment in its truest form.”

Junya Takami – President of Mitsubishi Motors Middle East and Africa said: “The launch of the all-new Mitsubishi L200 signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness.