Category: News
Al Habtoor Motors Recognised as EliteClass MENA FUSO General Distributor of the Year 2024
Dubai, UAE – [Feb 12, 2025] – Al Habtoor Motors has once again solidified its position as a leader in the commercial vehicle industry by being named the EliteClass MENA FUSO General Distributor of the Year 2024 for the second consecutive year. This prestigious recognition from Daimler Truck Middle East Africa underscores the company’s unwavering commitment to excellence across all facets of its business.
As part of the EliteClass 2024 Season, Al Habtoor Motors has demonstrated outstanding performance across multiple key categories, earning top honours in several areas:
- Elite TeChamp – Gold Award Winner
- Elite Training Activation – Gold Award Winner
- Elite Marketing – Gold Award Winner
- Elite Service Development – Gold Award Winner
- Elite Parts Performance – Gold Award Winner
- Elite Technical Reports & Campaigns – Silver Award Winner
These accolades reflect the dedication and expertise of the entire Al Habtoor Motors team in maintaining the highest standards of service, technical excellence, and customer support.
Further solidifying its position as a regional leader, Al Habtoor Motors has been selected to represent MENA FUSO Trucks & Buses in the Daimler Truck Overseas EliteClub 2025, a recognition reserved for top-performing distributors globally. This honour underscores the company’s role in driving innovation and setting new benchmarks within the commercial vehicle industry.
Speaking on this milestone, Ahmed Khalaf Al Habtoor, CEO at Al Habtoor Motors, stated: “We are incredibly proud to be recognised once again as the EliteClass MENA FUSO General Distributor of the Year. This achievement is a testament to the dedication and passion of our team, as well as our strong partnership with Daimler Truck. We remain committed to delivering excellence in every aspect of our operations and look forward to another successful year ahead.”
With a track record of excellence and continuous improvement, Al Habtoor Motors remains at the forefront of the commercial vehicle sector, ensuring superior service, innovation, and customer satisfaction across the region.
Al Habtoor Motors won the most Elite Club awards for FUSO in the Middle East & Africa region, awarded by Daimler Truck Overseas
- Gold category in Training activation
- Gold category in Marketing initiative
- Gold category in Truck sales
- Gold category in Genuine Parts performance
- Gold category in Aftersales service measures
- Bronze category for Facilities
Al Habtoor Motors Wins Best Global Distributor for JAC
Dubai, UAE, 18 January 2024: Al Habtoor Motors (AHM), a leading name in the automotive industry in the United Arab Emirates, celebrated an outstanding success securing four prestigious awards at the JAC Global Partners Conference 2024 held in Hefei, China, on January 14, 2024. During the yearly conference, JAC hosts its international dealers, bringing together participants worldwide to acknowledge excellence in various categories. The partnership between AHM and JAC began in 2013. Since then, the collaboration has flourished, culminating in AHM’s recent success at the conference, underscoring the company’s global standing and commitment to excellence, and highlighting its dedication in promoting the JAC brand in the UAE. The first accolade, ‘The Best Global Distributor Award’, was presented to Karim Maksoud, AHM Managing Director, in recognition of the company’s outstanding global distribution efforts. The ‘Sales Star Award’ was given to C.V. Ravin, Director of Sales, for remarkable contributions to achieving outstanding sales results. M.K Rajkumar, Director of After-Sales, received the ‘Excellent After-Sales Service Award’, which recognized AHM’s dedication to providing exceptional after-sales service experiences. Rajkumar Mk, on behalf of K. Chandran, Group Parts Manager, collected the ‘Parts Star Award’, in appreciation of their exemplary contributions to the parts division. These awards add to AHM’s legacy of excellence, building upon previous acknowledgements such as the ‘Sales Star’ 2016 and Awards for Aftersales 2023. Ahmed Al Habtoor, CEO of Al Habtoor Motors expressed immense pride, stating, “This accomplishment is a testament to our team’s dedication and hard work. Beyond selling vehicles, we are committed to creating exceptional experiences for our customers. Al Habtoor Motors remains steadfast in delivering unparalleled service and performance, and these awards validate our ongoing pursuit of excellence.” Karim Maksoud, Managing Director, reflected on the company’s global achievements, saying, “Under the visionary leadership of our Founding Chairman and the strategic direction set by our CEO, Ahmed Al Habtoor, Al Habtoor Motors stands out as the sole global distributor recognised across all facets of our business – sales, after-sales service, and parts. This recognition, including the Best Global Distributor Award, exemplifies our commitment to excellence and innovation.” JAC, a cornerstone brand for Al Habtoor Motors, has witnessed significant milestones, including the recent launch of three standalone showrooms – two in Dubai and one in Abu Dhabi, strategically expanding options for customers to purchase their favourite vehicles closer to home. The partnership between AHM and JAC continues to thrive, driven by a shared commitment to innovation, excellence, and customer satisfaction.
Al Habtoor Motors hosts Energizer event with partners ADNOC, Buy Parts 24 and Lubatex
BuyPart24, one of the UAE’s largest online B2B retailers of auto spare parts and accessories, has been instrumental in Al Habtoor Motors’ journey.
The alliance came together to enhance customer experiences, providing certified training sessions on Energizer batteries to ADNOC site staff, leading to a significant increase in sales.
At the celebratory event, Al Habtoor Motors honoured both BuyParts24 and ADNOC Retail for their significant contributions to the initiative. Additionally, guests enjoyed an informative tour of Al Habtoor Motors’ state of the art facility in Dubai Industrial City, gaining valuable insights into the company’s core values and technology.
The event was attended by management from Al Habtoor Motors and BuyParts24, team leaders from ADNOC, as well as key personnel from Lubatex Group.
To strengthen the partnership in 2024, an all-encompassing collaborative dialogue unfolded during the event between all partners to formulate strategic initiatives and marketing tactics.
Al Habtoor Motors expressed confidence that the partnership will continue to forge ahead, achieving new milestones and leaving a lasting impact in the automotive industry in the days to come.
Stay tuned for more exciting announcements!
Pay only AED 26 per day this Ramadan for your favorite JAC vehicle with Al Habtoor Motors
Ensuring accessibility for all types of drivers without compromising on quality or performance, customers can choose from JAC J7 with its distinctive sports car look, S3+, the perfect urban crossover for the customer on the lookout for an easy drive, JS4, which has gained popularity for its combination of affordability and practicality, and JS6, which seamlessly blends fashion with advance technology. These vehicles are available in a range of colors including white, black, red, grey, and blue.
Crafted to provide unbeatable value not only for budget-conscious individuals, but new drivers, working class individuals and anyone seeking both quality and practicality in their vehicle purchase journey. Al Habtoor Motors is also offering a 5-year unlimited warranty on these vehicles, making it a great long-term investment for any driver.
In a bid to make this Ramadan even more memorable, customers can also enjoy 0% interest, free registration, complimentary tinting and ceramic polish application. With these exclusive Ramadan offers, customers can embrace the spirit of the season while driving home their dream car, backed by unbeatable value and unrivaled benefits.

Top Distributor for FUSO in the Middle East & North Africa

Olaf Petersen, General Manager Daimler Truck Sales MENA, presenting the FUSO Top Distributor Award to MK Rajkumar, Director Aftersales & Training, and the AHM team.

The array of awards in the presence of Ahmed K Al Habtoor, CEO of AHM, and the management team.
Al Habtoor Motors Best Global Distributor for JAC
AHM Collected Four Awards at the JAC Global Partners Conference
– Best Global Distributor Award
– Excellent After-Sales Services Award
– Sales Star Award
– Spare Parts Star Award
Al Habtoor Motors (AHM), a leading name in the automotive industry in the United Arab Emirates, celebrated an outstanding success securing four prestigious awards at the JAC Global Partners Conference 2024 held in Hefei, China, on January 14, 2024.
During the yearly conference, JAC hosts its international dealers, bringing together participants worldwide to acknowledge excellence in various categories.
The partnership between AHM and JAC began in 2013. Since then, the collaboration has flourished, culminating in AHM’s recent success at the conference, underscoring the company’s global standing and commitment to excellence, and highlighting its dedication in promoting the JAC brand in the UAE.
The first accolade, “The Best Global Distributor Award,” was presented to Karim Maksoud, AHM Managing Director, in recognition of the company’s outstanding global distribution efforts. The “Sales Star Award” was given to C.V. Ravin, Director of Sales, forremarkable contributions to achieving outstanding sales results.
M.K Rajkumar, Director of After-Sales, received the “Excellent After-Sales Service Award”, which recognized AHM’s dedication to providing exceptional after-sales service experiences. Rajkumar Mk, on behalf of K. Chandran,Group Parts Manager, collectedthe “Parts Star Award”, in appreciation of their exemplary contributions to the parts division.
These awards add to AHM’s legacy of excellence, building upon previous acknowledgements such as the “Sales Star” 2016 and Awards for Aftersales 2023.
Ahmed Al Habtoor, CEO of Al Habtoor Motors, expressed immense pride, stating, “This accomplishment is a testament to our team’s dedication and hard work. Beyond selling vehicles, we are committed to creating exceptional experiences for our customers. Al Habtoor Motors remains steadfast in delivering unparalleled service and performance, and these awards validate our ongoing pursuit of excellence.”
Karim Maksoud, Managing Director, reflected on the company’s global achievements, saying, “Under the visionary leadership of our Founding Chairman and the strategic direction set by our CEO, Ahmed Al Habtoor, Al Habtoor Motors stands out as the sole global distributor recognised across all facets of our business – sales, after-sales service, and parts. This recognition, including the Best Global Distributor Award, exemplifies our commitment to excellence and innovation.”
JAC, a cornerstone brand for Al Habtoor Motors, has witnessed significant milestones, including the recent launch of three standalone showrooms – two in Dubai and one in Abu Dhabi, strategically expanding options for customers to purchase their favourite vehicles closer to home.
The partnership between AHM and JAC continues to thrive, driven by a shared commitment to innovation, excellence, and customer satisfaction.