Al Habtoor Motors hosts Energizer event with partners ADNOC, Buy Parts 24 and Lubatex

Al Habtoor Motors, alongside BuyParts24, ADNOC Retail, and Lubatex recently celebrated the remarkable success achieved through their collaborative effort in promoting Energizer batteries throughout 2023.

BuyPart24, one of the UAE’s largest online B2B retailers of auto spare parts and accessories, has been instrumental in Al Habtoor Motors’ journey.

The alliance came together to enhance customer experiences, providing certified training sessions on Energizer batteries to ADNOC site staff, leading to a significant increase in sales.

At the celebratory event, Al Habtoor Motors honoured both BuyParts24 and ADNOC Retail for their significant contributions to the initiative. Additionally, guests enjoyed an informative tour of Al Habtoor Motors’ state of the art facility in Dubai Industrial City, gaining valuable insights into the company’s core values and technology.

The event was attended by management from Al Habtoor Motors and BuyParts24, team leaders from ADNOC, as well as key personnel from Lubatex Group.

To strengthen the partnership in 2024, an all-encompassing collaborative dialogue unfolded during the event between all partners to formulate strategic initiatives and marketing tactics.

Al Habtoor Motors expressed confidence that the partnership will continue to forge ahead, achieving new milestones and leaving a lasting impact in the automotive industry in the days to come.

Stay tuned for more exciting announcements!

Pay only AED 26 per day this Ramadan for your favorite JAC vehicle with Al Habtoor Motors

During the Holy Month of Ramadan, Al Habtoor Motors, the sole distributor of JAC Motors in the UAE is introducing its exclusive Ramadan offers on JAC vehicles available from 22nd February, where car enthusiasts can purchase JAC vehicles from as low as AED 26 per day.

Ensuring accessibility for all types of drivers without compromising on quality or performance, customers can choose from JAC J7 with its distinctive sports car look, S3+, the perfect urban crossover for the customer on the lookout for an easy drive, JS4, which has gained popularity for its combination of affordability and practicality, and JS6, which seamlessly blends fashion with advance technology. These vehicles are available in a range of colors including white, black, red, grey, and blue.

Crafted to provide unbeatable value not only for budget-conscious individuals, but new drivers, working class individuals and anyone seeking both quality and practicality in their vehicle purchase journey. Al Habtoor Motors is also offering a 5-year unlimited warranty on these vehicles, making it a great long-term investment for any driver.

In a bid to make this Ramadan even more memorable, customers can also enjoy 0% interest, free registration, complimentary tinting and ceramic polish application. With these exclusive Ramadan offers, customers can embrace the spirit of the season while driving home their dream car, backed by unbeatable value and unrivaled benefits.

Top Distributor for FUSO in the Middle East & North Africa

Al Habtoor Motors was honoured as the Top Distributor for FUSO in the Middle East & North Africa region during the EliteClass MENA 2023 Awards ceremony by Daimler Commercial Vehicles on 7th February 2024 at W Hotel in Palm Jumeirah, Dubai. The FUSO Top Distributor award was presented to Al Habtoor Motors based on the overall excellence achievement with 5 Gold awards and 1 Bronze award in the areas of Sales, Marketing, Service, Training, Parts, and Facility. “Al Habtoor Motors is fully committed to bring world-class FUSO products to UAE and offer peace of mind Aftersales solutions to customers, as the market leader in the respective segment. We dedicate these accolades to our customers who are indeed our business partners” said MK Rajkumar, Director Aftersales while receiving the prestigious award.

Olaf Petersen, General Manager Daimler Truck Sales MENA, presenting the FUSO Top Distributor Award to MK Rajkumar, Director Aftersales & Training, and the AHM team.

The array of awards in the presence of Ahmed K Al Habtoor, CEO of AHM, and the management team.

Al Habtoor Motors Best Global Distributor for JAC

17th January 2024
AHM Collected Four Awards at the JAC Global Partners Conference

– Best Global Distributor Award
– Excellent After-Sales Services Award
– Sales Star Award
– Spare Parts Star Award

Al Habtoor Motors (AHM), a leading name in the automotive industry in the United Arab Emirates, celebrated an outstanding success securing four prestigious awards at the JAC Global Partners Conference 2024 held in Hefei, China, on January 14, 2024.

During the yearly conference, JAC hosts its international dealers, bringing together participants worldwide to acknowledge excellence in various categories.

The partnership between AHM and JAC began in 2013. Since then, the collaboration has flourished, culminating in AHM’s recent success at the conference, underscoring the company’s global standing and commitment to excellence, and highlighting its dedication in promoting the JAC brand in the UAE.

The first accolade, “The Best Global Distributor Award,” was presented to Karim Maksoud, AHM Managing Director, in recognition of the company’s outstanding global distribution efforts. The “Sales Star Award” was given to C.V. Ravin, Director of Sales, forremarkable contributions to achieving outstanding sales results.

M.K Rajkumar, Director of After-Sales, received the “Excellent After-Sales Service Award”, which recognized AHM’s dedication to providing exceptional after-sales service experiences. Rajkumar Mk, on behalf of K. Chandran,Group Parts Manager, collectedthe “Parts Star Award”, in appreciation of their exemplary contributions to the parts division.

These awards add to AHM’s legacy of excellence, building upon previous acknowledgements such as the “Sales Star” 2016 and Awards for Aftersales 2023.

Ahmed Al Habtoor, CEO of Al Habtoor Motors, expressed immense pride, stating, “This accomplishment is a testament to our team’s dedication and hard work. Beyond selling vehicles, we are committed to creating exceptional experiences for our customers. Al Habtoor Motors remains steadfast in delivering unparalleled service and performance, and these awards validate our ongoing pursuit of excellence.”

Karim Maksoud, Managing Director, reflected on the company’s global achievements, saying, “Under the visionary leadership of our Founding Chairman and the strategic direction set by our CEO, Ahmed Al Habtoor, Al Habtoor Motors stands out as the sole global distributor recognised across all facets of our business – sales, after-sales service, and parts. This recognition, including the Best Global Distributor Award, exemplifies our commitment to excellence and innovation.”

JAC, a cornerstone brand for Al Habtoor Motors, has witnessed significant milestones, including the recent launch of three standalone showrooms – two in Dubai and one in Abu Dhabi, strategically expanding options for customers to purchase their favourite vehicles closer to home.

The partnership between AHM and JAC continues to thrive, driven by a shared commitment to innovation, excellence, and customer satisfaction.

Service Star Award

JAC MOTORS presented Al Habtoor Motors with SERVICE STAR AWARD during the JAC International Distributors Annual Conference on 16th April 2023 in Hefei, China. Al Habtoor Motors is the authorised distributor for JAC Motors, having nine service centres OPEN 7 DAYS A WEEK across UAE, including the 24/7 SERVICE CENTRE located in DIP (Dubai Investment Park).

Al Habtoor Motors Mitsubishi launches the All-New 2022 Outlander in the UAE

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, prefaced a new chapter for the brand’s design direction with the introduction of the fourth generation of the much-anticipated Outlander flagship SUV across its showrooms.

This premium quality seven-seat crossover SUV received a complete design overhaul, improved performance that’s perfect for today’s dynamic environment, and major innovative features which enhance the overall driving experience in more ways than one! Additionally, this safety-centric model comes equipped with various advanced features.

Nearly two decades post its introduction, the Outlander continues to enjoy growing popularity, with over 2.6 million units sold worldwide.

Ravin CV, General Manager Sales at Al Habtoor Motors said, “In the UAE, Mitsubishi Motors customers look for more than just an SUV. They look for luxury, performance, utility, and versatility. The all-new Outlander offers a perfect balance of features and packages, exterior design, and interior styling. This product, with its improved attributes, will expand our customer base.”

Yutaka Yano, President at Mitsubishi Motors Middle East and Africa, said: “The all-new Outlander is a game changer for Mitsubishi Motors, with its strong product appeal and the prospect of completely reshaping customers’ opinion about not only this specific model but the entire brand.”

Exterior – Confident, resilient and majestic
The all-new Outlander’s “Bold Stride” design concept expresses a sense of presence and stability. The strong, horizontal-themed proportion from front to rear contrasts with broad surface lines paired up with sharp edges and complemented by 20-inch alloy wheels and overhanging fenders that highlight the wide body. In addition, the sharp-looking front combination lights, which house daytime running lights and turn signals, are positioned higher to provide better visibility for other drivers and pedestrians.

Performance – Rugged engineering maximizes performance and driver confidence
The newly developed platform of the Outlander significantly improves collision safety and achieves a high level of steering stability. The multi-link suspension and dual-pinion electric power steering enhance the overall ride comfort, improve traceability during cornering and linear stability, and provide driving pleasure. Available in 2WD and 4WD options, the all-new Outlander enjoys a newly developed 2.5L gasoline engine which produces an improved maximum power of 181/6,000 hp/rpm, 8.9% better than the previous generation and a maximum torque of 244/3,600 nm/rpm. Fuel efficiency has also improved with the 8- speed sport mode continuously variable transmission to provide a powerful and agile acceleration.

The all-new Outlander has six drive modes for the 4WD options and five for the 2WD ones. Drive modes include “Normal” for city commute, “Tarmac” for sporty driving on paved roads, “Gravel” for high traction performance and stability on unpaved roads, “Snow” for snowy and other slippery roads, and “Mud” to increase road handling ability on muddy roads, in deep snow and similar conditions.

The Interior: A comfortable sanctuary for the whole family
The front seats have a two-layer urethane structure for utmost comfort and reduced fatigue during long trips. Roominess and overall comfort are enhanced by widening the body and increasing the legroom of the first and second-row seats. In addition, features such as seat heaters, 3-zone automatic climate control, and rear door sunshades are available depending on the trim to make the rear seats more comfortable for a family SUV.

Depending on the trim, two types of meters are available in the all-new Outlander. The 12.3-inch full digital driver display equipped with Mitsubishi Motors’ first full-screen, full-color liquid high-definition crystal display clearly shows a variety of content on a large screen. The other high-contrast meter is a 7-inch multi-information display showing simple arrow navigation in the central information display. It utilizes the high recognition advantage of an analogue display while producing a high-quality look with a stereoscopic dial and decorated indicator needle.

A large 9-inch screen for the center display is available on specific trims equipped with a Smartphone-link Display Audio navigation system. This smoothly provides highly accurate route information using internal maps and navigation functions. Users can also enjoy the Android Auto™ and Apple CarPlay applications by connecting to Android™ or iPhone smartphones.

To provide driving information safely and more quickly, Mitsubishi Motors has, for the first time, installed a windshield-type 10.8-inch Head-Up Display (HUD) to project in full color critical information required for driving.

The all-new Outlander enjoys a 10-speaker premium Bose sound system. Combining large door woofers with dual subwoofers provides powerful deep bass and a high-quality sound like a live performance.

The all-new Outlander is a three-row seven-seat family SUV, which is unique in its class. The seats can be flexibly arranged with multiple configurations to suit the number of passengers and accommodate their luggage.

For added convenience, spaces for storing smartphones, 15W wireless phone charging and USB types C and A charging ports have been provided.

Safety: Advanced driver-assistance system and safety features
Safety features in the all-new Outlander are as advanced as every other aspect of this car. They include Forward Collision Mitigation System (FCM), Adaptive Cruise Control (ACC), Lane Departure Warning (LDA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Driver Attention Alert (DAA), Rear Automatic Emergency Braking (Rear AEB) and Multi Around Monitor.

The front center airbag for the driver’s seat and side airbags for the second-row seats are equipped as standard, and a total of 7 airbags are installed. In a side collision, the front center airbag deploys between the driver and front passenger seats.

Mitsubishi Connect is installed as a car support system that allows users to enjoy a safe driving experience. To protect the safety of the driver, a button can be pressed to request aid from the call center if the vehicle breaks down or is involved in an accident, and it automatically reports when an airbag is deployed. It also handles a variety of incidents, such as generating a vehicle theft warning and reporting vehicle position information to the user if the vehicle is stolen.


Al Habtoor Motors Aftersales wins top honors at the Mitsubishi Aftersales Business Excellence Awards

Al Habtoor Motors, the authorized distributor of Mitsubishi in UAE, won the Platinum Award from Mitsubishi Motors Middle East and Africa for its outstanding parts sales, after-sales service, and customer care.  The award was presented on 24th May 2022 to Mr Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors by Mr Peter Frangos, GM Aftersales marketing of Mitsubishi Motors Middle East in the presence of the senior management team from Al Habtoor and Mitsubishi. The Business Excellence Awards program evaluates the distributors in the Middle East and Africa region in multiple business areas like Parts & Service Business Revenue, Business Development Initiatives, Customer Experience, and Operational Excellence. Al Habtoor Motors Aftersales scored a phenomenal 982 points out of 1000 to reach the top position among the Mitsubishi distributors in the Middle East and Africa region. Over the years, Al Habtoor Motors has continued to build on its success through increased customer care, innovative marketing and excellent after-sales support. As a client-centric business, Al Habtoor Motors has always focused on providing customers with the best choice of vehicles and high-quality after-sales support through its Parts and Service network across the UAE, highlighting the benefits of using genuine parts. Al Habtoor Motors implemented several Aftersales initiatives to provide convenience and cost savings to the customers. The Age Based Menu Pricing introduced in March 2021 ensures that the service prices go down when the vehicle age / mileage goes up, which received tremendous response from customers. The Comprehensive Routine Maintenance Contract program introduced several years ago assures customers with peace of mind as there are no surprises while servicing the vehicle’s with cost saving. The Al Habtoor Motors Service Centers across United Arab Emirates are open ALL SEVEN DAYS of the week providing customer convenience. These strategic initiatives have helped Mitsubishi customers make the right choices while getting their vehicles serviced/repaired. Overall, they have significantly benefitted from maintaining their vehicles in peak condition, which enhanced their vehicle value. The Platinum Award received from Mitsubishi is a testimony to our customers’ confidence in Al Habtoor Motors Aftersales and we are glad to dedicate the award to our beloved customers, said MK Rajkumar, Director Aftersales & Training.

Extended cover – Peace of mind in challenging times

The current global situation has resulted in extremely trying times for businesses and individuals alike. In moments like these, all of us welcome assistance to help meet these challenges.

While the difficulties faced are unique to each of us, the value of ‘peace of mind’ is common to all of us. We are there for those who keep the world moving in these trying times. In this spirit, our team at FUSO, Al Habtoor Motors Co. L.L.C is pleased to offer an additional two months coverage for FUSO products with expiring warranties.

What does this mean? Any Mitsubishi FUSO Trucks or Bus with a warranty expiring between March15 to May 15, 2020, is now valid for an additional two months of warranty coverage. However if the Vehicles have already completed the Warranty kilometers this extension will not be applicable.

We see your ongoing efforts making day-to-day life possible for countless thousands and we thank you. Your energy in tackling the increased demands on transport, supply, delivery and emergency support, is paramount to communities and the vital services that safeguard our well-being.

In the words of Mitsubishi FUSO CEO Hartmut Schick “Our customers are working tirelessly… we want to give them our fullest support”. Together, our communities will come through this and the global FUSO family is committed to helping you make this possible.

For full details of this additional coverage, contact 800FUSOUAE(8003876823). We thank you for your understanding while all necessary measures are being taken to ensure the safety of customers and employees at service locations that remain open.

Stay safe.

Al Habtoor Motors Mitsubishi Awarded ‘Class A’ Certification

Al Habtoor Motors Mitsubishi, the sole authorized distributor of Mitsubishi vehicles in UAE since 1983, has been awarded the prestigious ‘Class A’ Certification for Distributor Standards for the year 2019 at the Mitsubishi Motors Middle East and Africa (MMMEA) Conference held last month in Dubai.

The program is designed to improve and enhance overall Distributor and Dealer Performance based on the evaluation of “DS99 Standards” that will rank the business on a scale of ‘A’ to ‘D’ with an expectation that all distributors will achieve a minimum ‘B’ level or higher.

Mr. Anan Nimer, After-sales Director of Al Habtoor Motors, said: “I am truly proud of our Al Habtoor Motors team. Their achievements year after year demonstrate their competence in managing the intricate operations of a global brand like Mitsubishi and prove their unparalleled devotion to offering Best Customer Experience across the UAE.”

From left to right
Shuji Takeuchi, Tomoki Yanagawa, Keloth Chandran, Anan Nimer, Mohd Subhi, Masahiko Takahashi and Peter Frangos