Dubai, UAE – February 12, 2026, Al Habtoor Motors has once again delivered an outstanding performance at the EliteClass MENA 2025 Awards, securing the title of FUSO General Distributor of the Year 2025 (Gold) for the third consecutive year. This recognition reflects our commitment to excellence in commercial performance, customer experience, operational discipline, and long-term brand stewardship. We’re also thrilled to have been recognised across several key categories that directly influence customer satisfaction and sustainable business growth:

• EliteClass MENA 2025 Award Highlights
• Elite Marketing – Silver Award Winner
• Elite Technical Reports & Campaigns – Silver Award Winner
• Elite Parts Performance – Silver Award Winner
• Elite Service Development – Bronze Award Winner
• Elite Training & Consulting – Bronze Award Winner

These achievements highlight our continuous dedication to raising standards across the commercial vehicle sector and delivering exceptional value through service quality, reliability, and innovation. Statement from Leadership Reflecting on the recognition, Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, stated: “Being recognised for the third consecutive year as the EliteClass MENA FUSO General Distributor of the Year is a meaningful achievement for our organisation. It reflects the commitment of our teams and the strength of our partnership with Daimler Truck. We remain focused on delivering reliable, high-quality solutions for our customers and building on this momentum in the years ahead.” Building on its sustained performance and long-term partnerships, Al Habtoor Motors continues to reinforce its leadership in the commercial vehicle sector, delivering consistent service quality, operational excellence, and customer-focused solutions.

Dubai, UAE: Al Habtoor Motors, the exclusive distributor of FUSO in the UAE, crossed a defining milestone in the nation’s transition towards sustainable commercial transport with the official launch of the Next Generation FUSO eCanter a fully electric light-duty truck engineered to decarbonize urban logistics and last-mile delivery operations. Unveiled at the prestigious Al Habtoor Polo Resort, Dubai, under the theme “The Future of Commercial Mobility Electrified,” the launch represents a strategic evolution in the long-standing partnership between Al Habtoor Motors and FUSO. Following the formal unveiling at 11:00 AM, invited media, brought together key customers, partners, and stakeholders from across the commercial vehicle sector and industry stakeholders took part in an exclusive on-site test drive experience, offering first-hand exposure to the eCanter’s zero-emission performance in real-world conditions.

A proven global pioneer arrives in the Emirates
The UAE debut of the Next Generation eCanter comes on the back of a strong global track record, with the model having accumulated over 8 million kilometers of locally emission-free operation across key international markets, including Europe and Japan. Drawing on more than five years of real-world customer usage data, the new-generation eCanter has been refined to meet the high-intensity operational demands and climatic conditions of the Middle East. “The launch of the FUSO eCanter in the UAE marks an important milestone for Al Habtoor Motors as we advance our commitment to delivering cutting-edge, sustainable transportation solutions to the market,” said Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors. “This introduction reflects our strategic alignment with the UAE’s long-term sustainability narrative and Green Transport ambitions, while empowering businesses with future-ready mobility solutions that combine zero-emission technology, operational efficiency and proven global performance.” Precision engineering meets modular flexibility

At the core of the Next Generation eCanter is innovative eAxle technology, which integrates the electric motor directly into the rear axle. This compact drivetrain architecture reduces mechanical complexity, optimizes space utilization and enhances overall vehicle efficiency delivering tangible benefits for urban commercial operations. The eCanter’s modular battery concept enables fleet operators to precisely tailor vehicle specifications to route length and payload requirements, with three scalable configurations available: in Standard Wheelbase, Long Wheelbase & Extra Long Wheelbase. Supporting operational flexibility further, the eCanter is available in gross vehicle weight classes ranging from 6.5 tons to 8.55 tons, with multiple wheelbase options to suit a wide variety of applications. Customers have 1,995mm cabin width, ensuring maneuverability in dense urban environments without compromising driver comfort. Charging efficiency is optimized through both AC and DC charging, utilizing the CCS2 standard. With DC fast charging, the battery can be replenished from 20% to 80% in approximately 30 to 60 minutes, depending on the selected battery and charger configuration, minimizing downtime and maximizing fleet utilization.

Sustainability without compromise

The all-new FUSO eCanter features a newly designed interior and exterior befitting the transportation industry’s shift to electric mobility. Beyond its zero-emission powertrain, the Next Generation eCanter is designed for real commercial versatility. Over 75% load body applications in UAE can be addressed in the launch phase. Load bodies such as dry box, flat bed, drop-side, high-side deck, bodies with tail-lift and temperature-controlled vans, ensuring that businesses can transition to electric mobility without sacrificing functionality or operational scope.

The all-new FUSO eCanter also comes with advanced safety functions to support safe driving. Active Brake Assist 5 (ABA®5), an emergency braking system with improved spatial recognition and pedestrian detection. Additional safety systems include Electronic Stability Program (ESP®), Lane Departure Warning System (LDWS), Anti-Lock Braking System (ABS), Airbags for both driver and co-driver, Electric Parking Brake that maintains stable braking force on hills The launch at Al Habtoor Polo Resort stands as a clear call to action for the UAE’s commercial sector, demonstrating that the future of urban logistics is not only electric, but intelligent, proven and ready for immediate deployment.

The JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV debut as part of a strategic portfolio expansion, merging heritage craftsmanship with next-generation intelligent mobility.

Dubai, UAE – Al Habtoor Motors, the exclusive distributor of JAC Motors in the UAE, officially expanded its portfolio today with the unveiling of three new vehicles at an exclusive launch event at the Hilton Habtoor City’s Al Joud Ballroom. This debut of the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV marks a significant milestone in JAC’s decade-long growth in the UAE since 2014. It represents the brand’s strategic evolution from its 1967 manufacturing roots into a forward-looking, technology-driven mobility leader tailored for the modern UAE market. The event, themed “Experience the Future, Experience JAC,” underscored the strategic partnership between Al Habtoor Motors and JAC Motors. By introducing highly competitive models across the SUV, pickup, and MPV segments, the partnership aims to capture significant market share by offering vehicles that prioritize substance, intelligent design, and long-term reliability.

“JAC is a brand with more than 60 years of automotive heritage, and that legacy of engineering and progress aligns closely with the values of Al Habtoor Motors. Together, we have built a strong presence in the UAE, serving both fleet and retail customers through an established network of facilities across the UAE. This event represents an important step forward in strengthening our partnership and continuing to offer customers greater choice, innovation, and long-term value,” said Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors.

Intelligence, Luxury, and Versatility: The new lineup The three unveiled models represent a diversified approach to the UAE market, catering to families, lifestyle enthusiasts, and executive fleets: JAC JS6 PRO (Intelligent Family SUV): Designed for the tech-conscious family, the JAC JS6 PRO offers a combination of intelligent technology and family-focused performance. Powered by a 1.5T engine delivering 181 hp and 300 Nm through a refined 7-speed dual-clutch transmission, the SUV offers both smooth driving and engaging handling. Key features such as the 540-degree panoramic camera and remote engine start with cabin pre-cooling provide practical solutions for urban driving and the UAE climate, while paddle shifters and three drive modes give the driver full control over performance, positioning the JS6 PRO as a truly intelligent family SUV.

JAC T8 Pro (Work/Business Pickup): Engineered as a dedicated workhorse for businesses and fleet operators, the T8 Pro is a purpose-built pickup designed to thrive in demanding commercial environments. Its 210mm ground clearance and available 4×4 and 4X2 variants ensure reliable performance across rugged worksites, while the 236 hp engine—delivering 380 Nm of torque from just 1,900 rpm delivers the low-end pulling power essential for heavy-duty towing and hauling. With a 900 kg payload capacity and a durable double-wishbone front suspension, the T8 Pro balances operational efficiency with the rugged utility needed to support daily business demands and fleet growth. JAC RF8 (Executive Luxury MPV): Redefining the standards of premium travel, the JAC RF8 demonstrates a sophisticated focus on executive-class comfort and advanced safety. Delivering 249 hp and 400 Nm of torque, the MPV is equipped with Level 2 (L2) Versatility and an ADAS suite featuring 20 intelligent safety systems, including Intelligent Cruise Assist, to ensure maximum protection and ease of driving. The interior caters to executives and large families with ventilated, heated, and massage seats in the first two rows, complemented by a 12-speaker premium audio system. With up to 2,500 liters of cargo capacity and Euro VI B emissions compliance, the RF8 seamlessly combines massive space, cutting-edge technology, and refined practicality. Through this strategic expansion, Al Habtoor Motors reinforces its role as a leader in the UAE automotive industry, ensuring that JAC remains at the forefront of innovation and customer-focused mobility solutions.

 

DUBAI, UAE – September 16, 2025 – In a major move to accelerate sustainable mobility, Al Habtoor Motors and India’s JBM Electric Vehicles announced a landmark partnership today to introduce next-generation electric buses to the UAE market.

The agreement designates Al Habtoor Motors as the exclusive importer and distributor for JBM’s electric buses in the UAE. The collaboration is a direct response to the UAE’s Net Zero by 2050 Strategic Initiative and aims to modernize public transport by reducing emissions, lowering operating costs, and enhancing passenger comfort.

JBM, one of the world’s largest electric bus manufacturers, brings proven technology to the partnership. Its vehicles have already clocked over 200 million kilometres globally, saving 350 million liters of diesel and one billion kgs of CO2. The company has pledged its buses will cover 3 billion kilometers worldwide within three years.

The partners aim to make an enormous environmental impact over the next decade. “We aim to reduce CO2 emissions by over 2.8 billion kgs, save over 1 billion litres of diesel, and serve over 1.6 billion passengers,” said Nishant Arya, Vice Chairman & MD of JBM Auto.

The e-buses, built to withstand the region’s harsh climate, will be offered for urban city routes, staff and school transportation, and as intercity coaches. The partnership will provide a complete turnkey solution, including the vehicles, charging infrastructure, and leasing services.

Ahmed Al Habtoor, CEO of Al Habtoor Motors, stated, “This partnership represents a significant milestone in our journey toward green mobility. Together, we aim to be amongst the top two e-mobility players transforming the clean public mobility landscape in the region.”

The venture underscores a shared commitment from both companies to support the UAE’s vision for a sustainable, innovative, and greener future.

Dubai, UAE, 7^th August 2025 – Al Habtoor Motors marked another year of outstanding customer satisfaction and operational excellence at its annual Aftersales Parts Dealer Convention in Dubai.

The event brought together over 200 partners, including representatives from Mitsubishi Motors Middle East and Africa, Daimler Truck Middle East and Africa, along with senior management from Al Habtoor Motors.

This year’s Parts Dealer Convention highlighted the company’s achievements, alongside its consistent focus on innovation and commitment to delivering exceptional service. The CEO of Al Habtoor Motors, Mr. Ahmed Al Habtoor, reaffirmed the brand’s dedication to continuous improvement, aiming to provide more value to retain loyal customers while attracting new ones.

Recognizing the vital role of its partners and employees, Al Habtoor Motors honored top-performing parts dealers with Performance Awards, as well as other rewards including Mitsubishi Attrage vehicles and gold coins. The celebration underscored the company’s strategic vision to maintain high standards, optimize operations, and ensure long-term customer satisfaction.

As one of the UAE’s leading automotive distributors, Al Habtoor Motors continues to set benchmarks for service excellence, strengthened by its strong long-term partnerships and collaborative approach.

Al Habtoor Motors, the exclusive distributor of Mitsubishi vehicles in the UAE, proudly announces its recognition at the prestigious Mitsubishi Business Excellence Awards. This esteemed accolade celebrates Al Habtoor Motors steadfast dedication to a customer-first philosophy and its continuous efforts in delivering an exceptional customer experience across all facets of its operations.

Al Habtoor Motors’ Marketing, CRM, Sales and Aftersales departments were respectively awarded, affirming the distributor’s regional distinction and commitment to offering leading services that generate a loyal, expanding customer base.

The award highlights Al Habtoor Motors’ outstanding commitment to operational excellence across its Marketing, Sales and Aftersales departments. This collaborative synergy ensures that every customer interaction, from initial inquiry to long-term service, is seamless, personalized, and of the highest quality.

This recognition also marks another significant milestone in the esteemed distributor’s consistent track record of receiving top-tier commendations from Mitsubishi. Having been a distributing partner of the automotive brand for over 40 years, this award additionally shows merit to the success of both brands’ growth and journey over time.

This latest achievement reinforces Al Habtoor Motors’ strategic vision and operational prowess, solidifying its position as a leader in the automotive sector and committed to unparalleled customer service and satisfaction.

Dubai, UAE, 24 April 2025 – Al Habtoor Motors, the exclusive distributor of JAC Motors in the UAE since 2013, has once again been recognized and honoured for its outstanding performance in the automotive industry, receiving the prestigious Best Global Distributor Award 2025 for the second consecutive year. Presented during the JAC Global Partners Conference, the awards were held from April 18th to 21st in Hefei, China — a grand event that welcomed over 600 global partners from various regions and over 100 countries. Under the inspiring theme of “WE WILL WIN”, the conference emphasized a shared vision of global collaboration between all partners and a motivating future built on mutual success. In total, JAC Motors showcased 57 products across commercial and passenger vehicle lines — demonstrating a masterful and vivid dual-focus strategy for the future: advancing both Internal Combustion Engine Vehicles (ICEVs) alongside Electric Vehicles (EVs), in addition to the development of commercial and passenger vehicles in parallel. The Best Global Distributor award was accepted by Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, accompanied by Mr. Satdev Singh, Director of Operations, and Mr. Nassib Nassar, Director of Marketing & CRM, in the presence of Mr. Xiang Xingchu, Chairman of JAC Group, along with senior JAC executives and partners from around the globe. This accolade reaffirms Al Habtoor Motors’ consistent commitment to operational excellence, customer satisfaction, and strategic growth within the UAE market. Additionally, it speaks to the brand’s longstanding presence within the UAE and across the region, having operated for decades and provided consumers with a reliable, trustworthy, and quality experience. Over the past decade, the partnership between JAC Motors and Al Habtoor Motors has emerged as a model of success, significantly contributing to JAC Motors’ brand visibility and growth in the region. Both Al Habtoor Motors and JAC Motors plan to continue succeeding in the region, delivering a memorable experience for consumers whilst evolving its services and product range to match the industry, energised by this honour and the theme of “WE WILL WIN”. For more information about Al Habtoor Motors, please visit www.habtoormotors.com.

Dubai, UAE – [Feb 12, 2025] – Al Habtoor Motors has once again solidified its position as a leader in the commercial vehicle industry by being named the EliteClass MENA FUSO General Distributor of the Year 2024 for the second consecutive year. This prestigious recognition from Daimler Truck Middle East Africa underscores the company’s unwavering commitment to excellence across all facets of its business.

As part of the EliteClass 2024 Season, Al Habtoor Motors has demonstrated outstanding performance across multiple key categories, earning top honours in several areas:

• Elite TeChamp – Gold Award Winner
• Elite Training Activation – Gold Award Winner
• Elite Marketing – Gold Award Winner
• Elite Service Development – Gold Award Winner
• Elite Parts Performance – Gold Award Winner
• Elite Technical Reports & Campaigns – Silver Award Winner

These accolades reflect the dedication and expertise of the entire Al Habtoor Motors team in maintaining the highest standards of service, technical excellence, and customer support.

Further solidifying its position as a regional leader, Al Habtoor Motors has been selected to represent MENA FUSO Trucks & Buses in the Daimler Truck Overseas EliteClub 2025, a recognition reserved for top-performing distributors globally. This honour underscores the company’s role in driving innovation and setting new benchmarks within the commercial vehicle industry.

Speaking on this milestone, Ahmed Khalaf Al Habtoor, CEO at Al Habtoor Motors, stated: “We are incredibly proud to be recognised once again as the EliteClass MENA FUSO General Distributor of the Year. This achievement is a testament to the dedication and passion of our team, as well as our strong partnership with Daimler Truck. We remain committed to delivering excellence in every aspect of our operations and look forward to another successful year ahead.”

With a track record of excellence and continuous improvement, Al Habtoor Motors remains at the forefront of the commercial vehicle sector, ensuring superior service, innovation, and customer satisfaction across the region.

These awards were presented to Mr. Karim Adnan Maksoud, Managing Director of Al Habtoor Motors, by representatives from Daimler Truck Overseas. This recognition not only highlights the company’s commitment to excellence and innovation but also its unwavering dedication to customer satisfaction throughout 2023. “We are immensely proud and honored to receive these accolades from Daimler Truck Overseas,” said Mr Karim Adnan Maksoud, Managing Director of Al Habtoor Motors. “These awards are a testament to the dedication and hard work of our entire team. Our commitment to providing exceptional service and innovative solutions has set a new benchmark in the industry, and we will continue to strive for excellence in all our endeavors.” The achievements of Al Habtoor Motors at the Elite Club event underscore its undisputed position as a leader in the automotive industry in the Middle East & Africa region. The company’s unwavering dedication to quality and customer service continues to set it apart as a benchmark of excellence.

Dubai, UAE, 18 January 2024: Al Habtoor Motors (AHM), a leading name in the automotive industry in the United Arab Emirates, celebrated an outstanding success securing four prestigious awards at the JAC Global Partners Conference 2024 held in Hefei, China, on January 14, 2024.   During the yearly conference, JAC hosts its international dealers, bringing together participants worldwide to acknowledge excellence in various categories. The partnership between AHM and JAC began in 2013. Since then, the collaboration has flourished, culminating in AHM’s recent success at the conference, underscoring the company’s global standing and commitment to excellence, and highlighting its dedication in promoting the JAC brand in the UAE.   The first accolade, ‘The Best Global Distributor Award’, was presented to Karim Maksoud, AHM Managing Director, in recognition of the company’s outstanding global distribution efforts. The ‘Sales Star Award’ was given to C.V. Ravin, Director of Sales, for remarkable contributions to achieving outstanding sales results.   M.K Rajkumar, Director of After-Sales, received the ‘Excellent After-Sales Service Award’, which recognized AHM’s dedication to providing exceptional after-sales service experiences. Rajkumar Mk, on behalf of K. Chandran, Group Parts Manager, collected the ‘Parts Star Award’, in appreciation of their exemplary contributions to the parts division.   These awards add to AHM’s legacy of excellence, building upon previous acknowledgements such as the ‘Sales Star’ 2016 and Awards for Aftersales 2023. Ahmed Al Habtoor, CEO of Al Habtoor Motors expressed immense pride, stating, “This accomplishment is a testament to our team’s dedication and hard work. Beyond selling vehicles, we are committed to creating exceptional experiences for our customers. Al Habtoor Motors remains steadfast in delivering unparalleled service and performance, and these awards validate our ongoing pursuit of excellence.”   Karim Maksoud, Managing Director, reflected on the company’s global achievements, saying, “Under the visionary leadership of our Founding Chairman and the strategic direction set by our CEO, Ahmed Al Habtoor, Al Habtoor Motors stands out as the sole global distributor recognised across all facets of our business – sales, after-sales service, and parts. This recognition, including the Best Global Distributor Award, exemplifies our commitment to excellence and innovation.”   JAC, a cornerstone brand for Al Habtoor Motors, has witnessed significant milestones, including the recent launch of three standalone showrooms – two in Dubai and one in Abu Dhabi, strategically expanding options for customers to purchase their favourite vehicles closer to home.   The partnership between AHM and JAC continues to thrive, driven by a shared commitment to innovation, excellence, and customer satisfaction.