Al Habtoor Motors launches a multi faceted Mitsubishi showroom complex in Al Ain!

To meet the growing demand of Mitsubishi customers in Al Ain, Al Habtoor Motors has launched its latest state-of-the-art Mitsubishi showroom and After-sales complex. The launch of the new facility coincides with Al Habtoor Motors’ vision to expand its presence in the United Arab Emirates, especially in the Emirate of Abu Dhabi. Recently, Al Habtoor Motors commissioned the world’s largest Mitsubishi showroom spanning a built up area of 235,000-square-foot in Mussafah, Abu Dhabi.

With addition of the new 121,169-square-foot facility in the industrial hub of Al Ain, Al Habtoor Motors plans to cover all bases in the Abu Dhabi market.

The new Mitsubishi complex was launched in the presence of Mr. Ahmed Al Habtoor, CEO of Al Habtoor Motors, , Senior management of Al Habtoor Motors and Mr. Toshiaki Nomura, President – MMMEA FZE.

Speaking of the new showroom and After-sales complex, Mr. Joe Rogan, Sales Director of Al Habtoor Motors added “This new state-of-the-art complex reflects our dedication and commitment to our existing and our prospective customers. Al Ain is one of the important cities in Abu Dhabi and this evergreen garden city has experienced a steady growth both as an industrial and a residential hub. There’s always a great demand for quality commercial and passenger vehicles. We are ensuring to bring a quality motoring and ownership experience to the resident of Al Ain.”

The new multi-storied showroom complex features a basement, ground floor and mezzanine. While the basement features covered parking area for hundred cars, the ground floor features Mitsubishi passenger vehicles showroom, an After-sales area featuring spare parts center and separate service facilities for passenger and commercial vehicles.

The showroom reflects Mitsubishi’s winning spirit and features large display areas for the entire range of Mitsubishi vehicles. The showroom design focuses on sporty elegance and customer convenience. Al Habtoor Motors has constantly strived to offer its clients some for the finest automobiles backed by efficient After-sales service, which is why, the Mitsubishi showroom also features a separate service and parts section under one roof.

“We have a very special relationship with the people of the UAE. Al Habtoor Motors and Mitsubishi continue to share a unique and decades long partnership of trust and success. We are both driven by professionalism, quality and high standards of customer service. We love challenges and we keep challenging our own achievements. This has helped us to reach new frontiers as we continue to expand our network.” added Mr. Ahmed Al Habtoor, CEO of Al Habtoor Motors.

“A great product cannot be one, if it fails to satisfy the customer. In the case of automobiles, unfailing After-sales support becomes as critical as the sales efforts itself. This is where our association with Al Habtoor Motors has helped us ensure that all Mitsubishi customers in the UAE enjoy a great ownership experience. We at Mitsubishi Motors Corporation (MMC) are proud of Al Habtoor Motors achievements as they continue to expand their network thus enabling Mitsubishi to maintain its leading position in the UAE market as well as the region.”, said Mr. Toshiaki Nomura, President – MMMEA FZE.


The official signing ceremony was held on 26th September 2016 at Al Habtoor Motors Head Office and was attended by Mr Sultan Al Habtoor, President, Mr Jagdish Parulekar, CFO, Mr Joe Rogan Prestige Director and Mr Shibu Thomas , General Manager Fleet & Commercial Vehicles at Al Habtoor Motors along with Mr Paul Brannigan Middle East Manager for Wrightbus International. Under the new agreement, Al Habtoor Motors will become the official distributor for Wrightbus International’s products in the United Arab Emirates.

Paul Brannigan, Wrightbus International Middle East Manager, who heads up the company’s office in Masdar City, Abu Dhabi, said: “We are both honoured and delighted to form this new relationship with Al Habtoor Motors and pleased to have them acting as our official distributor in the UAE. “We see a great synergy between the two family owned companies as Al Habtoor is highly respected in working with the most prestigious automotive marques in the region and has a close rapport with the people of the United Arab Emirates. We believe this heralds the start of a mutually successful and long term relationship for us and comes at a time when we are penetrating new market segments in the UAE.” Jagdish Parulekar, CFO for Al Habtoor Motors, said: “We are proud of our new association with Wrightbus, a truly innovative Bus manufacturer with a long history and global presence. Wrightbus has an excellent global reputation based around the quality, design and latest technology of its bus products. We are excited to be made their official distributor for the UAE and are looking forward to working with them to grow their market share in the region. Al Habtoor Motors have a very strong after sales division with best in class customer care to offer aftersales support for Wrightbus International clients in the region”.


Established in 1946, Wrightbus is a leading manufacturer of Buses and is perhaps best known for its iconic New London Routemaster. Wrightbus International aims to bring product innovation, industry knowledge and experience of the Wright Group to a Global audience. Its range of Buses include Midi, Articulated, as well as Double Deck and as a trendsetter in vehicle design it leads the field in fuel efficient technology as well as low emissions. Wrightbus has multiple manufacturing plants across the world and a customer base which extends across the USA, Middle East, Asia and Australia.


Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, Bentley, Bugatti and McLaren in the UAE and a part of the diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.