JAC MOTORS presented Al Habtoor Motors with SERVICE STAR AWARD during the JAC International Distributors Annual Conference on 16th April 2023 in Hefei, China. Al Habtoor Motors is the authorised distributor for JAC Motors, having nine service centres OPEN 7 DAYS A WEEK across UAE, including the 24/7 SERVICE CENTRE located in DIP (Dubai Investment Park).

MITSUBISHI MOTORS MIDDLE EAST presented Al Habtoor Motors with BEST PERFORMANCE AWARD 2022 for PARTS SALES in the Middle East & Africa during the Mitsubishi Regional Aftersales Conference on 7th March 2023.

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, prefaced a new chapter for the brand’s design direction with the introduction of the fourth generation of the much-anticipated Outlander flagship SUV across its showrooms.

This premium quality seven-seat crossover SUV received a complete design overhaul, improved performance that’s perfect for today’s dynamic environment, and major innovative features which enhance the overall driving experience in more ways than one! Additionally, this safety-centric model comes equipped with various advanced features.

Nearly two decades post its introduction, the Outlander continues to enjoy growing popularity, with over 2.6 million units sold worldwide.

Ravin CV, General Manager Sales at Al Habtoor Motors said, “In the UAE, Mitsubishi Motors customers look for more than just an SUV. They look for luxury, performance, utility, and versatility. The all-new Outlander offers a perfect balance of features and packages, exterior design, and interior styling. This product, with its improved attributes, will expand our customer base.”

Yutaka Yano, President at Mitsubishi Motors Middle East and Africa, said: “The all-new Outlander is a game changer for Mitsubishi Motors, with its strong product appeal and the prospect of completely reshaping customers’ opinion about not only this specific model but the entire brand.”

Exterior – Confident, resilient and majestic
The all-new Outlander’s “Bold Stride” design concept expresses a sense of presence and stability. The strong, horizontal-themed proportion from front to rear contrasts with broad surface lines paired up with sharp edges and complemented by 20-inch alloy wheels and overhanging fenders that highlight the wide body. In addition, the sharp-looking front combination lights, which house daytime running lights and turn signals, are positioned higher to provide better visibility for other drivers and pedestrians.

Performance – Rugged engineering maximizes performance and driver confidence
The newly developed platform of the Outlander significantly improves collision safety and achieves a high level of steering stability. The multi-link suspension and dual-pinion electric power steering enhance the overall ride comfort, improve traceability during cornering and linear stability, and provide driving pleasure. Available in 2WD and 4WD options, the all-new Outlander enjoys a newly developed 2.5L gasoline engine which produces an improved maximum power of 181/6,000 hp/rpm, 8.9% better than the previous generation and a maximum torque of 244/3,600 nm/rpm. Fuel efficiency has also improved with the 8- speed sport mode continuously variable transmission to provide a powerful and agile acceleration.

The all-new Outlander has six drive modes for the 4WD options and five for the 2WD ones. Drive modes include “Normal” for city commute, “Tarmac” for sporty driving on paved roads, “Gravel” for high traction performance and stability on unpaved roads, “Snow” for snowy and other slippery roads, and “Mud” to increase road handling ability on muddy roads, in deep snow and similar conditions.

The Interior: A comfortable sanctuary for the whole family
The front seats have a two-layer urethane structure for utmost comfort and reduced fatigue during long trips. Roominess and overall comfort are enhanced by widening the body and increasing the legroom of the first and second-row seats. In addition, features such as seat heaters, 3-zone automatic climate control, and rear door sunshades are available depending on the trim to make the rear seats more comfortable for a family SUV.

Depending on the trim, two types of meters are available in the all-new Outlander. The 12.3-inch full digital driver display equipped with Mitsubishi Motors’ first full-screen, full-color liquid high-definition crystal display clearly shows a variety of content on a large screen. The other high-contrast meter is a 7-inch multi-information display showing simple arrow navigation in the central information display. It utilizes the high recognition advantage of an analogue display while producing a high-quality look with a stereoscopic dial and decorated indicator needle.

A large 9-inch screen for the center display is available on specific trims equipped with a Smartphone-link Display Audio navigation system. This smoothly provides highly accurate route information using internal maps and navigation functions. Users can also enjoy the Android Auto™ and Apple CarPlay applications by connecting to Android™ or iPhone smartphones.

To provide driving information safely and more quickly, Mitsubishi Motors has, for the first time, installed a windshield-type 10.8-inch Head-Up Display (HUD) to project in full color critical information required for driving.

The all-new Outlander enjoys a 10-speaker premium Bose sound system. Combining large door woofers with dual subwoofers provides powerful deep bass and a high-quality sound like a live performance.

The all-new Outlander is a three-row seven-seat family SUV, which is unique in its class. The seats can be flexibly arranged with multiple configurations to suit the number of passengers and accommodate their luggage.

For added convenience, spaces for storing smartphones, 15W wireless phone charging and USB types C and A charging ports have been provided.

Safety: Advanced driver-assistance system and safety features
Safety features in the all-new Outlander are as advanced as every other aspect of this car. They include Forward Collision Mitigation System (FCM), Adaptive Cruise Control (ACC), Lane Departure Warning (LDA), Blind Spot Warning (BSW), Lane Change Assist (LCA), Rear Cross Traffic Alert (RCTA), Driver Attention Alert (DAA), Rear Automatic Emergency Braking (Rear AEB) and Multi Around Monitor.

The front center airbag for the driver’s seat and side airbags for the second-row seats are equipped as standard, and a total of 7 airbags are installed. In a side collision, the front center airbag deploys between the driver and front passenger seats.

Mitsubishi Connect is installed as a car support system that allows users to enjoy a safe driving experience. To protect the safety of the driver, a button can be pressed to request aid from the call center if the vehicle breaks down or is involved in an accident, and it automatically reports when an airbag is deployed. It also handles a variety of incidents, such as generating a vehicle theft warning and reporting vehicle position information to the user if the vehicle is stolen.

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Al Habtoor Motors, the authorized distributor of Mitsubishi in UAE, won the Platinum Award from Mitsubishi Motors Middle East and Africa for its outstanding parts sales, after-sales service, and customer care.  The award was presented on 24^th May 2022 to Mr Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors by Mr Peter Frangos, GM Aftersales marketing of Mitsubishi Motors Middle East in the presence of the senior management team from Al Habtoor and Mitsubishi. The Business Excellence Awards program evaluates the distributors in the Middle East and Africa region in multiple business areas like Parts & Service Business Revenue, Business Development Initiatives, Customer Experience, and Operational Excellence. Al Habtoor Motors Aftersales scored a phenomenal 982 points out of 1000 to reach the top position among the Mitsubishi distributors in the Middle East and Africa region. Over the years, Al Habtoor Motors has continued to build on its success through increased customer care, innovative marketing and excellent after-sales support. As a client-centric business, Al Habtoor Motors has always focused on providing customers with the best choice of vehicles and high-quality after-sales support through its Parts and Service network across the UAE, highlighting the benefits of using genuine parts. Al Habtoor Motors implemented several Aftersales initiatives to provide convenience and cost savings to the customers. The Age Based Menu Pricing introduced in March 2021 ensures that the service prices go down when the vehicle age / mileage goes up, which received tremendous response from customers. The Comprehensive Routine Maintenance Contract program introduced several years ago assures customers with peace of mind as there are no surprises while servicing the vehicle’s with cost saving. The Al Habtoor Motors Service Centers across United Arab Emirates are open ALL SEVEN DAYS of the week providing customer convenience. These strategic initiatives have helped Mitsubishi customers make the right choices while getting their vehicles serviced/repaired. Overall, they have significantly benefitted from maintaining their vehicles in peak condition, which enhanced their vehicle value. The Platinum Award received from Mitsubishi is a testimony to our customers’ confidence in Al Habtoor Motors Aftersales and we are glad to dedicate the award to our beloved customers, said MK Rajkumar, Director Aftersales & Training.

The current global situation has resulted in extremely trying times for businesses and individuals alike. In moments like these, all of us welcome assistance to help meet these challenges.

While the difficulties faced are unique to each of us, the value of ‘peace of mind’ is common to all of us. We are there for those who keep the world moving in these trying times. In this spirit, our team at FUSO, Al Habtoor Motors Co. L.L.C is pleased to offer an additional two months coverage for FUSO products with expiring warranties.

What does this mean? Any Mitsubishi FUSO Trucks or Bus with a warranty expiring between March15 to May 15, 2020, is now valid for an additional two months of warranty coverage. However if the Vehicles have already completed the Warranty kilometers this extension will not be applicable.

We see your ongoing efforts making day-to-day life possible for countless thousands and we thank you. Your energy in tackling the increased demands on transport, supply, delivery and emergency support, is paramount to communities and the vital services that safeguard our well-being.

In the words of Mitsubishi FUSO CEO Hartmut Schick “Our customers are working tirelessly… we want to give them our fullest support”. Together, our communities will come through this and the global FUSO family is committed to helping you make this possible.

For full details of this additional coverage, contact 800FUSOUAE(8003876823). We thank you for your understanding while all necessary measures are being taken to ensure the safety of customers and employees at service locations that remain open.

Stay safe.

Al Habtoor Motors Mitsubishi, the sole authorized distributor of Mitsubishi vehicles in UAE since 1983, has been awarded the prestigious ‘Class A’ Certification for Distributor Standards for the year 2019 at the Mitsubishi Motors Middle East and Africa (MMMEA) Conference held last month in Dubai.

The program is designed to improve and enhance overall Distributor and Dealer Performance based on the evaluation of “DS99 Standards” that will rank the business on a scale of ‘A’ to ‘D’ with an expectation that all distributors will achieve a minimum ‘B’ level or higher.

Mr. Anan Nimer, After-sales Director of Al Habtoor Motors, said: “I am truly proud of our Al Habtoor Motors team. Their achievements year after year demonstrate their competence in managing the intricate operations of a global brand like Mitsubishi and prove their unparalleled devotion to offering Best Customer Experience across the UAE.”

From left to right
Shuji Takeuchi, Tomoki Yanagawa, Keloth Chandran, Anan Nimer, Mohd Subhi, Masahiko Takahashi and Peter Frangos

We are delighted to announce that Al Habtoor Motors-FUSO has been awarded ‘The Best Sales and General Distributor Award – Middle East & Africa for the year 2019’ from Daimler Commercial Vehicles.

Mr. Achim Puchert Head of International Sales, Marketing and Customer Service at Daimler Trucks Asia presents the coveted award to Al Habtoor Motors – Fuso team.

In line with Abu Dhabi Vision 2030, Abu Dhabi Vocational Education and Training Institute (ADVETI) signed a cooperation agreement with Al Habtoor Motors to establish an efficient and flexible training system that will empower young Emiratis build relevant skills to coincide with new and emerging technologies in the automotive sector. The agreement was signed by H.E. Dr. Abdulrahman Jassim Al Hammadi, Managing Director of the Abu Dhabi Vocational Education & Training Institute, and Dr. Saleh Al-Shuli, Technical and Training Director of Al Habtoor Motors at the institute headquarters.

“The Abu Dhabi Vocational Education & Training Institute is committed to developing human resources and providing qualified professionals capable of leading all vital sectors in the UAE,” said H.E. Dr Abdulrahman Jassim Al Hammadi, Managing Director, of the Abu Dhabi Vocational Education & Training Institute.

Dr. Al Hammadi confirmed that the signing of the agreement is part of the Institute’s ongoing efforts towards creating opportunities for developing vocational education and training programs through partnership based joint strategies in the country. The new agreement contributes to opening new horizons of strategic cooperation with Al Habtoor Motors, a pioneer in automotive sector of the UAE.

Based on the agreement, ADVETI has launched specialized engineering training programs in accordance with the needs of Al Habtoor Motors. The programs aim to raise the efficiency of graduated technicians to provide world class services in the automotive sector according to the best modern practices. The institute also follows up the progress of the specific study and training plan which students have to complete before their graduation with a special focus on technical expertise.

Dr. Saleh Al-Shuli, Technical and Training Director, emphasized that “Al Habtoor Motors is committed to helping young Emirati technicians to qualify, empowering the national cadres by developing their skills and practical experiences related to the job market. The agreement will further strengthen relations with the Abu Dhabi Vocational Education & Training Institute as a major provider of skilled technicians in the UAE”.

“Al Habtoor Motors trains technical students for all levels up to the Technical Master at the Technical Training Center in Dubai, ” he added. Al Habtoor Motors, part of the Al Habtoor Group, is implementing the vision of Mr. Khalaf Ahmad Al Habtoor, Founder and Chairman of the Al Habtoor Group in building the capabilities of human capital in the UAE. Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, was equally keen to provide training and jobs for Emirati cadres in the different branches of the Al Habtoor Motors across all Emirates in the UAE.

According to the agreement, the two entities will work to define practical training for the students of ADVETI at Al Habtoor Motors, and later would employ the students after graduation based on the needs of the company. Al Habtoor Motors will provide financial rewards for outstanding students during the practical training period.

Al Habtoor Motors and ADVETI will work to develop a strategic plan that will enables them to design programs for emerging competencies. Periodically impact of this cooperation will be studied to fine tune and amend future cooperation horizons. A working group has been appointed to follow up and propose solutions to ensure the proper implementation of the agreement.

After its unprecedented success in Dubai, Al Habtoor Group’s most successful fast fit servicing concept SpeedFit Clinic has now arrived in Ras Al Khaimah. The residents of Ras Al Khaimah will now have the convenience of having their vehicles serviced while they shop at RAK Mall.

The state-of-the-art facility was officially inaugurated by Mr. Karl Hamer, Managing Director of Al Habtoor Motors, Mr. Hussain K Jamal, Manager of RAK Mall and Neil Coolledge, General Manager of SpeedFit.

Speaking at the launch, Mr. Karl Hamer, Managing Director of Al Habtoor Motors said “I extend my gratitude to His Highness Sheikh Faisal Bin Saqr Al Qasimi for providing SpeedFit Clinic the ideal locale in Ras Al Khaimah to start its operations. I would also like to thank Mr. Hussain Jamal and the management of RAK Mall for their persistent support and co-operation which has made the launch of SpeedFit Clinic possible. We look forward to launching more SpeedFit Clinics across the UAE in the coming future.”

Apart from standalone services, customers can opt for the comprehensive Gold Service Package for AED 96 which includes all fluid top ups & vehicle health check with oil change. The Clinic also offers a Platinum Service Package with many more additional benefits for AED 96 net.

Speaking on the occasion Neil Coolledge added “I would like to thank the management of RAK Mall for their foresight in supporting a revolutionary concept that will change the way customers will enjoy a superlative shopping experience while having their vehicles cared for by experts. I am sure SpeedFit Clinic will create a new benchmark for others to follow.”

“The hallmark of SpeedFit Clinic is that customers do not have to take any prior appointments and can have the advantage of convenient working hours. Furthermore, the centre’s ‘While-U-Wait’ service ensures a quick turnaround time where vehicles are ready in less than one and half hours. To maintain the highest standards of quality in all aspects of vehicle service and repair, SpeedFit has tie ups with leading tire companies, oil giant Mobil, the number one battery brand Energizer® as well as original equipped spare parts from Global Auto Parts.” Mr. Neil added.

SpeedFit Clinic offers cutting edge, one-stop shop, value for money service and repair experience for owners of all makes and models of passenger cars, SUV’s and light commercial vehicles. SpeedFit Clinic customers can avail a wide range of vehicle services which include tires, brakes, lubricants, oil, batteries, steering, suspension, air conditioning, exhaust and car servicing. In addition to this, SpeedFit Clinic offers a wide choice of leading tire brands from around the world. The centre also offers fitting, balancing and computerized wheel alignment services.

One of the leading business conglomerates in the UAE, the Al Habtoor Group has made a major investment in creating SpeedFit. With an impressive blue-print of 42 locations throughout the Gulf region, the group aims to make SpeedFit the leading fast-fit company in the Middle East, and has plans to expand its network to Saudi Arabia, Qatar, Kuwait and Bahrain.

Al Habtoor Motors, the official distributor of Mitsubishi Motors and FUSO trucks and buses in the UAE, is all set to welcome visitors to its exclusive stand no. H5-124 (Hall no. 5) at Automechanika Dubai 2014 and looks forward to presenting its vast assortment of genuine Mitsubishi auto parts, its Mitsubishi value 2nd selection parts and diamond value parts.

Mitsubishi genuine parts and accessories are designed, engineered and manufactured to ensure perfect fit and optimal performance – first time, every time. Committed to delivering value for money, all Mitsubishi genuine parts are competitively priced and ensure the best quality.

Furthermore, by supplying Mitsubishi parts which follow stringent quality measures, Al Habtoor Motors offers full support and backing to all customers who get their vehicle serviced at any of the Al Habtoor service centers These measures have to be met by any supplier to become one of Mitsubishi’s official and approved reseller. The parts that are shipped to Al Habtoor Motors are certified by Mitsubishi Motors Corporation in Japan and are fitted by fully trained technicians at Al Habtoor Motors.

Al Habtoor Motors has invested in a new 25,000 sq. m fully automated warehouse in Dubai Investments Park which stocks over 65,000 line items. With ample stock and excellent logistical support backed by an efficient delivery service, Al Habtoor Motors has ensured a 95% first pick rate when it comes to spare part availability. Which is why, Al Habtoor Motors has been recognized more than once by Mitsubishi Motors Middle East and Africa for its outstanding sales performance and marketing support to Genuine Mitsubishi Spare Parts in the UAE.
Ensuring the protection of your investment in your Mitsubishi vehicle, we strongly advice at all times, you use Mitsubishi genuine parts purchased from Al Habtoor Motors and fix it in our Mitsubishi service centers.