Al Habtoor Motors Recognised 3rd Time as EliteClass MENA FUSO General Distributor of the Year 2025
Dubai, UAE – February 12, 2026, Al Habtoor Motors has once again delivered an outstanding performance at the EliteClass MENA 2025 Awards, securing the title of FUSO General Distributor of the Year 2025 (Gold) for the third consecutive year. This recognition reflects our commitment to excellence in commercial performance, customer experience, operational discipline, and long-term brand stewardship.
We’re also thrilled to have been recognised across several key categories that directly influence customer satisfaction and sustainable business growth:
EliteClass MENA 2025 Award Highlights
Elite Marketing – Silver Award Winner
Elite Technical Reports & Campaigns – Silver Award Winner
Elite Parts Performance – Silver Award Winner
Elite Service Development – Bronze Award Winner
Elite Training & Consulting – Bronze Award Winner
These achievements highlight our continuous dedication to raising standards across the commercial vehicle sector and delivering exceptional value through service quality, reliability, and innovation.
Statement from Leadership
Reflecting on the recognition, Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, stated: “Being recognised for the third consecutive year as the EliteClass MENA FUSO General Distributor of the Year is a meaningful achievement for our organisation. It reflects the commitment of our teams and the strength of our partnership with Daimler Truck. We remain focused on delivering reliable, high-quality solutions for our customers and building on this momentum in the years ahead.”
Building on its sustained performance and long-term partnerships, Al Habtoor Motors continues to reinforce its leadership in the commercial vehicle sector, delivering consistent service quality, operational excellence, and customer-focused solutions.
About Al Habtoor Motors
Our journey of success...
A name renowned for quality and excellence in the UAE's Automotive Sector, Al Habtoor Motors is one of the leading automobile distributors in the country. Being the sole distributor for top global auto brands like Mitsubishi, FUSO and JAC, as well as high-end prestige brands like Bentley, Bugatti, Pagani and Rimac, Al Habtoor Motors plays a key role in providing transportation solutions to every sector.
Part of the renowned Al Habtoor Group, Al Habtoor Motors was established in 1983 and has earned an enviable reputation for delivering first class customer service backed by highly professional technical support to its expanding customer base. It has an empowering work ethic and its philosophy is based on the total commitment of its employees, recognized as its most valuable asset.
Over the years, Al Habtoor Motors has established its operations all over UAE and has achieved total self-reliance in all aspects of the auto business through advanced facilities for sales and after sales support. Its state-of-the-art vehicle showrooms and workshops are managed by a professional team of highly qualified and experienced personnel, who follow a 'customer-centric' work philosophy.
Today, Al Habtoor Motors, runs its operations through a vast set up of 21 showrooms, 16 technical workshops, 11 multi-facility body shops, 3 PDI centres, a full-fledged fabrication shop along with a central CRM department which co-ordinates the operations and ensures customer satisfaction at all levels.
Delivering the highest standards of professionalism, quality and customer service, Al Habtoor Motors also has one of the largest aftersales facilities in the world located in Dubai Industrial City which services all of its prestige brands under one roof.
We offer renowned auto marques
Al Habtoor Motors is the sole authorized retailer for Bentley Motors, Pagani, Rimac, as well as official dealer partner of Bugatti Automobiles S.A.S. in the U.A.E.
In 2016, the company opened the world's largest Bentley Motors showroom on Dubai's Sheikh Zayed Road. In 2020, it launched a new state-of-the-art Bentley showroom in the heart of Abu Dhabi.
Working with luxury brand, Bugatti, for over a decade in the U.A.E, Al Habtoor Motors has been Bugatti's official dealer partner since 2006 and a Bugatti Service Partner of Excellence since 2013. Bugatti UAE is the brand's most successful dealer in the world, and boasts the world's largest showroom which sprawls over 240 square meters.
The company offers a full range of Mitsubishi passenger cars, 4x4s and commercial vehicles along with heavy vehicles from FUSO and the TEMSA range of luxury coaches and buses.
Al Habtoor Motors is also the official dealer of the prominent Chinese vehicle manufacturers - JAC.
Our achievements along the way...
For seven consecutive years (2011 - 2017), Al Habtoor Motors held the title of 'Number 1 Dealer in the World' and again regained the prestigious title in 2019. In 2018, Al Habtoor Motors was announced as the 'Number 1 Dealer in the Region' by Bentley Motors.
Class A Certification for Distributor Standards for the year 2019 from Mitsubishi Motors Middle East and Africa
Best Sales Award for the Year 2019 by Daimler Commercial Vehicles Middle East & Africa.
FUSO Award for achieving 'Number One Position in the World' for outstanding efforts to maintain top market share over the last 10 years.
Dealer of the Year for achieving 'Highest Middle East and North Africa & India Sales' by Bentley (2018)
Making our journey exciting...
Al Habtoor Motors always focuses on the needs of the customers and offers them tailored services before, during and after their purchase decision. Highly respected within the UAE automotive industry, it is regarded as both inspirational as a place of work and as a company that delivers customer satisfaction.
CEO'S MESSAGE
Buying a new car is always a big decision and involves a substantial investment. Which is precisely why from the moment you walk into Al Habtoor Motors, we make sure your experience is as comfortable and reassuring as is possible.
It also gives me immense satisfaction to say we sell cars differently. We have a special 'Hear and Care' policy that allows our knowledgeable and well-trained team to understand your exact requirements first and then guide and help you in making the right decision.
When you buy a car from Al Habtoor Motors, we do not just let you drive away either. Your purchase automatically marks the beginning of a relationship of 'Lifetime Value' with us. This assures you of comprehensive after sales and technical service with the help of our well-equipped service facilities and trained technical team. As a company we have always prided ourselves in our service and are continuously striving to take it to the next level. Which is why with any vehicle from Al Habtoor Motors, whether it's a Mitsubishi, Bentley, Bugatti, JAC, Temsa, FUSO or Daimler you get nothing less than the best from us. Always.
Ahmed Al Habtoor
VISION, MISSION & VALUES
Vision Statement:
To be the UAE's leading, respected and preferred automotive retailer operating consistently at a level of excellence by providing the highest value to our customers and stakeholders.
Mission Statement:
To live the company's philosophy of delighting customers with world class vehicles, excellent experiences, undivided expertise backed by competitive pricing, and serving our customers, employees, stakeholders and communities with dependability, integrity and respect.
Values:
Our values define who we are and these are the fundamental beliefs of our organization and its leadership, which influence the way we work together, the way we serve our customers and engage with our communities.
Commitment: With honor, integrity, unity and respect.
Excellence: With the highest quality in service experience, technical expertise, products and pricing.
Innovation: With the future landscape of our customers' needs and wants, developing solutions that grow our business and, addressing customer requirements through constant creation and evolution.
CUSTOMER CHARTER
Buying a car is an important decision. We value our customers who give us the opportunity to be a part of this significant milestone. "Miles of Smiles" is our Customer Charter that clearly spells out the standard of services we provide our customers. It will be the commitment and promise from all our employees to deliver these services and hold ourselves accountable for the same.
"Miles of Smiles" is our company philosophy for ensuring that we provide our customers the best products and services which will ensure their motoring experience is a joyful journey. Our sales and service teams will deal with them with professionalism, integrity and will service them with a smile. Our aim is to always give them best in class service.
WE VALUE OUR CUSTOMER'S RELATIONSHIP, AND WE WILL:
Provide them world class products and services.
Meet our commitment, and strive to exceed their expectations.
Ensure our staff are knowledgeable and serve the customer with professionalism and integrity.
Provide our customer a pleasurable shopping experience.
WE VALUE OUR CUSTOMER'S SAFETY, AND WE WILL:
Always use genuine, quality approved parts and processes.
Select and train our technicians to the highest standards.
Proactively provide customers service and safety reminders.
Suggest products and services that are important for their safety.
WE VALUE OUR CUSTOMER'S INVESTMENT, AND WE WILL:
Help them purchase a car of their choice with the promise of a fair value.
Market our products honestly and explain our invoice and payment details.
Give 10% additional trade allowance for car trade-ins with full AHM service history.
WE VALUE OUR CUSTOMER'S TIME, AND WE WILL:
Deliver their car within 5 working days of purchase.
Provide them extended service timings.
Proactively inform them in case of any delays.
Strive to get the job right first time, reducing repeat repair time.
WE VALUE OUR CUSTOMER'S FEEDBACK, AND WE WILL:
Be approachable and we will take feedback to improve our services.
Revert on customer's queries and suggestions within 2 working days.
Maintain customer confidentiality and privacy.
Take appropriate action on their feedback to improve our service standards.
Dubai, UAE – February 12, 2026, Al Habtoor Motors has once again delivered an outstanding performance at the EliteClass MENA 2025 Awards, securing the title of FUSO General Distributor of the Year 2025 (Gold) for the third consecutive year. This recognition reflects our commitment to excellence in commercial performance, customer experience, operational discipline, and long-term brand stewardship.
We’re also thrilled to have been recognised across several key categories that directly influence customer satisfaction and sustainable business growth:
Buying a new car is always a big decision and involves a substantial investment. Which is precisely why from the moment you walk into Al Habtoor Motors, we make sure your experience is as comfortable and reassuring as is possible.