Bentley Emirates enjoys an action packed 2011 first quarter

March, 2011

From action packed international polo tournaments to the glitz and glamour of fashion and International Boat Shows, Bentley Emirates has been in the forefront of some of the key business events that took place in the UAE during the first quarter of 2011.

The first quarter also saw the arrival of Brent Smith, the new Bentley Brand Manager at Al Habtoor Royal Cars in Abu Dhabi and will be responsible for the brand vision, position, and overall business goals.

Brent has an extensive brand management experience in the Luxury Motor industry, including the prestige dealership in London's Mayfair, Jack Barclay. During his tenure in the UK, his initiatives achieved record sales successes over the years. Brent also has a strong knowledge of and experience in the GCC market.

In his new role at Bentley Emirates, he will bring together traditional Bentley brand values coupled with a forward thinking approach and proactive work ethics to promote the new Bentley Mulsanne.

Bentley Emirates continues to be one of the largest Bentley dealers, in terms of sales, in the Middle East region. The company has seen a surge in business as the high end luxury car market in the UAE has already shown signs of recovery. This has helped Bentley Emirates to explore new business strategies. The establishment of the Approved Used Car Program is a testament to the new thinking which will have a profound impact in the pre-owned luxury car sales.

As part of the innovative marketing, Bentley added a touch of romance for the clients this Valentine's. Customers who bought a Bentley on 13th and 14th February 2011 had the chance to win a trip around the world, traveling in style and seeing the world's most exquisite destinations with their loved ones.

Bentley also had a stellar presence at some of the most prestigious events that were held in the first quarter of 2011. Some of the notable ones include the Royal Jet Polo Cup and the Amara Ladies Event. Bentley marked its presence at the magnificent Dubai International Boat Show with its own stand that featured the exclusive Bentley Continental Series 51 and Flying Spur Speed.

Earlier, during the last quarter of 2010, the Bentley fans in the UAE were treated to the arrival of Mulsanne - the powerful and elegant driver's car like nothing else on the road.

"The start of the year 2011 has been an exciting one and we are looking forward to greater successes. The Series 51 and the Flying Spur Speed made a phenomenal impact at the Dubai International Boat Show. Bentley Emirates will continue to achieve its goals and while adhering to Bentley's client centric approach," added George Duncan, General Manager of Bentley Emirates.

About Bentley Emirates
Over the last 26 years Bentley Emirates has been bringing the coveted luxury cars of Bentley Motors to UAE. A division of the leading business conglomerate Al Habtoor Group, Bentley Emirates has a highly prestigious clientele right from members of the Royal families of the UAE to leading business citizens. Driven by professionalism, quality and high standards of customer service, Bentley Emirates continues to serve with utmost confidence and is poised to scale even greater heights.