Al Habtoor Group ventures into 'All Makes Fast Fit Servicing' called SpeedFit

August, 2012

After its success in the automotive sector for nearly three decades as the dealer for some of the world's most popular and prestigious automobile brands, Al Habtoor Group ventures into a new area of automotive business with SpeedFit. To mark the special occasion, Mr. Sultan Al Habtoor, President of Al Habtoor Motors welcomed the SpeedFit employees on the first day of training. "The new company fills a lucrative niche of quick and convenient maintenance, repair and service for all makes of cars while the customer waits", said Mr. Karl Hamer Managing Director of Al Habtoor Motors.

The first of its kind SpeedFit center has opened its doors in Umm Ramool area in Dubai. Set in an impressive 40,000 sq ft area, the state-of-the-art center can handle up to 100 vehicles in a day. Manned by over 12 well trained technicians, the centre is dedicated to providing a class leading one-stop shop, value for money service and repair experience for owners of any make or model of passenger cars, SUV's and light commercial vehicles. SpeedFit concept resembles Jiffy Lube and Quick Fit which are the largest service centers in the fast lube industry in North America and UK.

SpeedFit customers can avail a wide range of vehicle services which include tyres, brakes, lubricants, oil, batteries, steering, suspension, air conditioning, exhaust and car servicing.

The hallmark of SpeedFit center is that customers do not have to take any prior appointments and can have the advantage of convenient working hours. Furthermore, the centre's 'While-U-Wait' service ensures a quick turnaround time where vehicles are ready in less than one and half hours. Customers can watch their vehicle being attended to by trained staff, whilst enjoying refreshments in a comfortable reception area.

At the new SpeedFit centre, tyre customers have a wide choice of leading tyre brands from around the world. The centre also offers fitting, balancing and computerised wheel alignment services. To maintain the highest standards of quality in all aspects of vehicle service and repair, SpeedFit has exclusive tie ups with leading oil giant Mobil and sources OEM spare parts from Global Auto Parts.

With launch of SpeedFit, "Mr. Speedy" has arrived in Dubai with the intention of becoming known as the custodian of road safety and duty of care for the motorists on the UAE road. SpeedFit's enthusiastic official mascot 'Mr. Speedy' represents the company's key strength - professional, quick and friendly service. 'Mr. Speedy' with its welcoming attitude has been adapted to represent the different services available at SpeedFit. Plans are in the pipeline for 'Mr. Speedy' venture out on a bigger scale by visiting schools, universities, hospitals to educate vehicle owners on the virtues of maintaining their vehicles in peak shape to keep the environment clean, as part of SpeedFit's social responsibility campaign.

One of the leading business conglomerates in the UAE, the Al Habtoor Group has made a major investment in creating SpeedFit. With an impressive blue-print of 42 locations throughout the Gulf region, the group aims to make SpeedFit the leading fast-fit company in the Middle East, and has plans to expand its network to Saudi Arabia, Qatar, Kuwait and Bahrain.