Al Habtoor Motors now the exclusive distributor of Energizer™ automotive batteries by Johnson Controls in the UAE

November, 2012

Al Habtoor Motors has been appointed as the exclusive distributor of Energizer™ automotive batteries for the United Arab Emirates by Bushehri Trading Company (BUCO).

An exclusive launch event, held at Habtoor Grand Beach Resort & Spa on 11th November 2012, was attended by Sultan Al Habtoor, President of Al Habtoor Motors, Karl Hamer, Managing Director of Al Habtoor Motors, Anan Nimer, After-sales Director of Al Habtoor Motors, Hussain J. Bushehri, Managing Partner of Bushehri Trading Company (BUCO) and Martial Nicas, Worldwide Export Manager of Johnson Controls. Business associates and clients of Al Habtoor Motors were also present at the special event that was attended by members of media.

With the new business association, Al Habtoor Motors continues to realize its vision to offer the UAE customers beyond premium automotive brands and accessories. Since batteries are a critical component in the performance of any vehicle, Al Habtoor Motors has focused on offering the very best from the world's top brand of automotive batteries.

The Energizer™ automotive battery provides reliable starting power thanks to its streamlined range of batteries. The technology utilized in the Energizer® batteries is called PowerFrame technology, which is at the moment absolutely unique in the market and is maintenance free. Furthermore, the full PowerFrame grid is made to last longer in the hot weather conditions of the UAE which is the most important feature of the new batteries.

With a shelf-life of up to 18 months, the global return rate PPM (parts per million) of Energizer™ batteries is only about 0.7%.

"It's yet another milestone in our 30-year old journey as we associate ourselves with a name that is reckoned the world over as a leader in its category. I am sure Energizer™ automotive batteries will give vehicles in the UAE an added edge and enhanced performance. We are proud of our new association with Bushehri Trading Company and Johnson Controls, and envisage greater success for all in the years to come. Everyone from a young child to an adult will be familiar with the name Energizer™." added Karl Hamer, Managing Director of AHM, during the launch press conference held at Habtoor Grand Beach Resort on 11th November 2012. The launch press conference formally announced the appointment of Al Habtoor Motors as the exclusive distributor of car batteries for the United Arab Emirates.

About Johnson Controls
Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. The company's 162,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. The company's commitment to sustainability dates back to its roots in 1885, with the invention of the first electric room thermostat. Through growth strategies and by increasing market share the company is committed to delivering value to shareholders and making its customers successful. In 2012, Corporate Responsibility Magazine recognized Johnson Controls as the #5 company in its annual "100 Best Corporate Citizens" list.

©Energizer Battery Company, Inc. 2007. Energizer™ is a trademark owned by Eveready Battery Company, Inc. and is used under license. Manufactured and distributed by Johnson Controls Battery Group, Inc.