Al Habtoor Motors launches Two New Mitsubishi models at the 11th Sharjah International Automobile Show

November, 2012

Al Habtoor Motors has geared up to excite the motoring enthusiasts of the UAE. With two new car models from Mitsubishi -Lancer Fortis and Mirage, Al Habtoor Motors is set to capture the attention of the visitors at the 11th Sharjah International Automobile Show, which is to be held at Sharjah Expo Center across 28th November to 1st December 2012 from 10:00 a.m. to 10:00 p.m. on weekdays and 4:00 p.m. to 10:00 p.m. on Friday.

From concept cars to stunning launches, this high profile 4-day event will witness the latest happenings in the automotive industry globally. Year on year, the show continues to boast a growing participation and viewership, bringing together the biggest and the most famous automotive brands from around the world.

"Fortis is here to precipitate the market with it's trendy style, good fuel economy and strong aerodynamics. It is the fantastic combination of luxury and value for money. With respect to price, we have positioned it very competitively so that it suits the pockets of people from all walks of life." said Mr Shibu Thomas, Fleet Sales Manager of Al Habtoor Motors.

Mr Joe Rogan, the Sales Director of Al Habtoor Motors, said "Mitsubishi Lancer combines the strengths of the current Lancer with a softer design and finish. Made in Taiwan with much anticipated design and specification changes, the new Lancer possesses a 1.8 litre engine delivering 143 PS through a 5 speed CVT gearbox with Sports mode. The new Lancer Fortis is here to offers something different. Something more."

Positioned as a midsized family car, the Lancer Fortis will compete with other sedans in the market. Focusing on comfort with luxury, the Fortis is targeted at families looking for spacious interiors and fleet customers who are willing to provide the vehicles to their middle management. Coinciding with its debut at the show, the Lancer Fortis will be available in the UAE immediately

The Mitsubishi Mirage which is expected to arrive in the Al Habtoor Motors showrooms early in 2013, is a compact city car targeted at the youth of today and young families. The Mirage will be competitively priced and will compete with the other small sized cars in the market. Mr Joe Rogan, the Sales Director of Al Habtoor Motors, said "Mitsubishi Mirage is the first of a number of new models being introduced over the next 2 years and this makes it a very exciting time for us. Mirage is a totally new vehicle built from ground up and it combines a modern and fresh design with new technologies which will be sure to attract new and existing customers alike. I see Mirage attracting a more youthful audience; young first time buyers and young families who value and appreciate the Mitsubishi tradition which has been celebrated among its customers ever since its birth. Mirage will open many doors for us and I invite everybody to come and experience the car of today's youth."

For Al Habtoor Motors, the Sharjah International Automobile Show has been an ideal venue to present the latest Mitsubishi models. Mr. Karl Hamer, the Managing Director of Al Habtoor Motors said, "The Sharjah International Automotive Show is becoming more and more important and we are extremely pleased to be able to showcase the new Mitsubishi Mirage for the first time in the Middle East at this event. This vehicle is one of the most environment friendly cars in the world, being one of the lightest in its class segment and most importantly it is extremely economical on the road. Since its launch in Thailand in March this year, both the private and business communities have flocked to purchase this exciting new car. Al Habtoor Motors will soon be taking orders ready for its official UAE launch in mid 2013. Once again Al Habtoor Motors and Mitsubishi are catering to the families in the UAE, which this vehicle is aimed at."

Al Habtoor Motors will be launching the two brand new Mitsubishi models for the first time in the UAE. Apart from the new cars, the Al Habtoor Motors stand will also display the Mitsubishi Pajero, ASX, and Outlander SUVs.