Al Habtoor Motors launches Four new Chery Vehicle Models in the UAE

7th Nov'13

Hanover, Germany / Dubai, UAE, November 7, 2013.

"TheExecutive Vicepresident, Marketing & Sales Replacement EMEA from Continental, Dr. HartmutWöhler, stated on the background of the partnership: "As one of the leading tire manufacturers in Europe, we now want to create a good and attractive sales base also for the General Tire brand in the United Arab Emirates, focusing on 4x4 and passenger cars. We are convinced that in Al Habtoor Motors, with its SpeedFit tire service branches, we have found an ideal strategic partner for the marketing of our General Tire range of tires."

Ahmed Al Habtoor, CEO of Al Habtoor Motors, explained: "We are very pleased to be the official sales partner of General Tire in the United Arab Emirates. All over the world, the tire brand represents ambitious, reliable tires for four-wheel drives and sedans, which enjoy great popularity in our region."

Andreas Bertram, Managing Director of Continental Middle East, explained: "With our new sales partner in the United Arab Emirates, we are taking the next step on the way toward our long-term goal of professionally marketing the General Tire brand in this region as well." Neil Coolledge, General Manager of SpeedFit, also sees "a high potential" in the partnership "because the tire customers in the region are making quality-focused purchasing decisions with regard to 4x4s and passenger cars. This demand shall be optimally met by the General Tire brand with its broad product portfolio and its excellent value for money positioning."

General Tire - tires since 1915

Based in Charlotte, North Carolina, General Tire got started in 1915. From early on, the company has produced tires for all types of motor vehicles. Continental acquired the company in 1987. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4x4 vehicles with special tires.


TWith sales of ?32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems, and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 173,000 employees in 46 countries.