Al Habtoor Motors signs up with Stamford Tyres as part of its expanding brand portfolio


The year 2013 has been a very significant one for Al Habtoor Motors. The foremost name in the UAE's Automotive industry continues to add world brands to its growing automotive product portfolio. In keeping with its expansion plans, Al Habtoor Motors was recently appointed as the official dealer and GCC distributor by Stamford Tyres for Sumo Firenza, a premium value tyre brand from Singapore.

The official signing ceremony was held on 7th October 2013 at Al Habtoor Motors Corporate Office and was attended by Mr. Sultan Al Habtoor, President, Al Habtoor Motors, Mr. Karl Hamer, Managing Director and all the Directors of Al Habtoor Motors.

Mr. Peter Hofmann, Senior Vice President of Stamford Tyres - Singapore Operations and Mr. Daniel Eng, Assistant Vice President, International Distribution represented Stamford Tyres during the contract signing.

As a premium value tyre brand, Sumo Firenza Tyres is dedicated to evolving into a global brand with quality, dependability and evolution as its corner stone philosophy. During the past decade Sumo Firenza has steadily evolved into a brand name synonymous with credibility and offers a series of quality tyres that are constantly innovative and in line with the company's ambitious objective to provide products that are well respected within the industry.

"Mr. Karl Hamer, the Managing Director of Al Habtoor Motors and Al Habtoor Management have chosen Sumo Firenza as the premium value brand with is manufactured in Asia Pacific. Stamford Tyres is our preferred partner to support all operations within the Al Habtoor Group. We are extremely excited to take our new partnership forward and look to new horizons with the Sumo Firenza brand. After a thorough review of many tyre brands across the world, we at Al Habtoor Motors decided on Sumo Firenza based on the quality, value and reliability that their tyre products offer." said Mr. Neil Coolledge, General Manager of SpeedFit and Tyres & Batteries Division.

"The company continues to concentrate on constant technical and product advancements along with sound corporate branding. The current Sumo Firenza range of passenger vehicles, SUV, light commercial and HGV tyres continue to expand in both sizes and patterns as demanded by the global markets.