Al Habtoor Motors’ Debut Car surprises visitors at the First Motor Souq

14 April 2013

Al Habtoor Motors had all that it takes to turn heads at the first Motor Souq which was held at Dubai Mall from 10th April to 14th April 2013. Besides displaying two of its most popular Mitsubishi models – the Pajero and the ASX, Al Habtoor Motors displayed its debut car, Mitsubishi Mirage, for the first time after its reveal in 2012 at the Sharjah International Automobile Show. Visitors at the AHM stand had the unique opportunity to book a test drive of the new Mitsubishi Mirage ahead of its official UAE launch with a competitive price point of AED 39,900.

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Mitsubishi Mirage rises to the claim that all your desires can, in fact, be achieved. Being the most spacious in its category, Mitsubishi Mirage is tooled for a comfortable driving experience and cost performance with an unrivalled fuel efficiency of 21kms/litre*. The 1.2 litre engine is mated to an INVECS-III CVT transmission that provides smooth acceleration and improved performance on the UAE road and driving conditions.

The eco-friendly car that promises greater travel on less fuel with lower emissions is packaged with refined style and rich colors to stimulate your aesthetic fancy. This compact quality car also boasts a host of premium features and is accredited with 5 stars for safety as per the ANCAP safety ratings that rate the safety of the cars from 1 to 5, 5 being the highest.

“Al Habtoor Motors was thrilled to display its soon to launch Mitsubishi Mirage at the first Motor Souq at Dubai Mall. This was truly a great opportunity for the customers to touch and feel the car before it hits the UAE market in May 2013. We gave visitors the chance to book the test drives and were open to purchase of the most spacious in its category, environment friendly, low emission car of today’s youth”.said Mr. Joe Rogan, Sales Director at Al Habtoor Motors.

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"Backed by a sporting heritage, Al Habtoor Motors has always been a key part of world class sporting, musical and business events and looks forward to continued enthusiasm and support for such initiatives that take UAE's events to a global arena." said Mr. Karl Hamer, Managing Director of Al Habtoor Motors.

“We also displayed ASX and the popular Pajero with its star Samurai offer of 0% finance for 3 years, pay after 3 months and much more. The Samurai offer has been a huge success for us and we wanted to bring it back to the Motor Souq, ”added Mr. Joe Rogan, Sales Director at Al Habtoor Motors.

About Al Habtoor Motors

The Motor Souq was a great opportunity for Al Habtoor Motors to display their vehicles and give visitors a preview of the Mirage that was very well received. The Samurai offer on the Pajero and ASX was a hit once again, Al Habtoor Motors was thrilled to receive such a positive response towards it.

About Al Habtoor Motors

Al Habtoor Motors is the exclusive distributor of Mitsubishi, Bentley, Fuso, TEMSA, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles. The relationship between Al Habtoor Motors and Mitsubishi Motors Corporation (MMC) goes way back to 1983, and ever since Al Habtoor Motors has been the exclusive partner for MMC in the UAE.