AL HABTOOR MOTORS SIGNS WITH CHERY, CHINA’S NO. 1 SELLING CHINESE CAR BRAND
Al Habtoor Motorsis all set to adorn the UAE’s automotive skyline with a new star launch. The leading UAE automotive dealership is set tolaunch Chery, the no. 1 Chinese car brand in China across the UAE. The contract was signed by Mr. Sultan Al Habtoor, President of Al Habtoor Motors and Mr. Michael Zhang, Deputy General Manager of Middle East Region for Chery in the presence of all Al Habtoor Motors Directors.
Chery Automobiles, which was founded in 1997, manufactures passenger vehicles, commercial vehicles and minivans in various segments and has global presence in over 80 countries. As a part of this collaboration, Al Habtoor Motors will be introducing the complete Chery range in the passenger and commercial vehicles. This partnership between Al Habtoor Motors and Chery Automobiles has come to news at the right time when Chery has been receiving international coverage for its product launches across Central America, South America and South Africa in addition toChery’s recentjoint-venture with a leading automobile manufacturer.
“Introducing Chery in the UAEwas a very strategic decision for Al Habtoor Motors. We are impressed by the fast growth, innovation and competitive range that is visible in the Cheryline up. We believe that this is great news for all the residents of the UAE.” said Mr. Joe Rogan, Sales Director of Al Habtoor Motors.
“Al Habtoor Motors is currently looking at September for the launch of the Chery showroom in Dubai and will formally unveil the range at the Dubai International Motor Show. We’ll be targeting fleet buyers along with individual customers. Needless to say, we are thrilled about the new member of our Al Habtoor Motors family and are confident that Chery will make its way to the UAE roads in greater numbers year on year.” added Mr. Joe Rogan.
Mr. Michael Zhang, Deputy General Manager of Middle East Region forChery Automobiles said “Chery, the no. 1 Chinese car brand in China, is excited to enter the UAE market with a bang. The passion for making Chery the chosen global brand is what led us to the decision of enteringthis market. Al Habtoor Motors is one of the leading automotive dealers in the UAE and possess the kind of industry expertise that Chery has been looking for in its business partner in the UAE. We are proud to be associated with Al Habtoor Motors and look forward to a great relationship for many many years to come.”
About Chery Automobiles Co. Ltd
Chery Automobile Co. Ltd was founded in 1997 and has product lines ranging from passenger and commercial vehicles to mini vans. Cheryis the first Chinese enterprise with automobile export volume exceeding more than 700,000 units and was ranked no. 1 in output and sales volumes among Independent brands for 12 consecutive years. Chery Automobiles Co. Ltd has sold over 4 million vehicles worldwide in the past 10 years.
About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, TEMSA, Bentley, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.